The Film Daily (1927)

THE Wednesday, March 23, 1927 -c&H DAILY DAILY TIPS WHICH MEAN DOLLftCS fOC SHOWMEN "Ladies at Play" (First National) Had 6,000 cards printed for tie-up -Iwith laundry. Cards read: "Youi Jwife should be a 'Lady at Flay.' Wh> ijshould she toil at the wash tub whei sjthe Logan Laundry has the fines and most modern machinery at youi srvice?' Rest of card containe ipress-sheet ad and complete an nouncement. Laundry distributed tin {.cards and our only cost was print ing— Alvin Hostler, Strand, Altoona Pa. "Michael Strogoff" (Universal) Held a bicycle race for messengers of the two telegraph companies right after a severe blizzard over one of the government driveways starting in the center of the city. Because lit was the first time a bicycle race !had been held in the middle of the winter it created talk. Fifteen uniformed messengers did the Michael Strogoff courier stuff through the snowdrifts for gold and silver medals and passes.— Harry O'Regan, Im perial, Ottawa. "Tell It to the Marines" (M-G-M) Arrangements made with the American Legion to have them there one night and call it "American Legion Night." They marched down in a body to see the picture. _A big truck was used around town with two cloth banners on the sides. Specia' cut-outs were made for the lobby, and plenty of space was used in the local paper. Five hundred bang guns were given out "at a special matinee for children and also 500 firemen's buttons. — H. Rehfield, Bijou, Huron. S. D. "Up in Mabel's Room" (Prod. Dist. Corp.) One day 1,500 wives walked out on their front porches to the mail boxes and found a little steel key vvith a big red card tied to it reading:— "To the Man of the House — This is the Key to My Room"— Mabel. When friend husband arrived home he spent a few minutes telling the wife that he knew no one by that name. The next day the newspaper came out with a story hooking the stunt up with the picture.— Rialto, Hamilton, O. Russian Film Passed Cleveland — "Breaking Chains," Russian film, which was recalled by ■:he censors through pressure brought to bear by the American Legion after 3ne performance at the Duchess, has igain been released. Several changes were made. $25,000 Fire Damage Cleburne, Texas — Damage of $25,)00 was done to the Yale by fire of inknown origin. Bloomsburg House Destroyed Bloomsburg, Pa. — Fire originating n the Virginia destroyed the theater nd damaged two adjoining buildings. "Convoy" Tie-Up Take advantage of the national tieups. When a distributor lines up national exploitation through influential organizations it means ready made publicity for the exhibitor who ies in. This national publicity is built scientifically to help your best >al — your box-office. So for the love f your bank balance use these boosters when you book the picture. Exploitation campaign on "Conor," naval story released by First National in April. Local exchanges re all set to help in securing cooperation from local merchants, schools, fraternal organizations, patriotic sorieties and representatives of the Navy Department. The campaign includes the sending of letters to Congress in connection with a "How About Our Navy?" drive; a warship float; a warship effect for the lobby, marquee or stage; a sailors' matinee; a tie-up with the local noval recruiting office; a tank in the lobby with toy battleships mechanically driven; a tie-up with the American Legion locals, Red Cross, Daughters of the American Revolution and other patriotic societies; a tie-up with a hat store to give out sailor hats to children; a special showing to town officials; an essay contest sponsored by theater and local newspaper on "The History of Our Navy"; debating contests on naval building question with prizes offered by the theater through newspaper or town officials, the costuming of house staff in naval uniforms; the use of special streamers, also flags, bunting, etc., on house front, and a naval patrol of one or more sailors before the theater. Hollywood Two Christie Comedies "Cash and Carry" and "Jail Birdies" are the titles selected for two new comedies just finished at the Christie Studio and soon to be released by Educational. Milestone Directing "Two Arabian Knights" Michael S. Visaroff has been added to the cast of "Two Arabian Knights" being directed by Lewis Milestone. M-G-M Signs Writer Marion Constance Blackton has been given a new contract to write for M-G-M. Alma Rubens Gets Featured Role Alma Rubens has signed to play the femi nine lead in "Two Arabian Knights," United Artists special being supervised by John W. Considine, Jr* Universal Signs Del Andrews Del Andrews has been signed to a long tefm directorial contract with "U". Andrew's first assignment will be direction of Hoot Gibson in a Peter B. Kyne story. Ivan Moskine's Next Ivan Moskine, will be starred by Universal in "He Knew Women," immediately following the completion of "The Crimson Hour." Russian Producer in Hollywood Janis Muncis, producer of the Arts Theater, Riga (Latvia), is now in Hollywood making preparations for "Ligatura", a play written by Karl Abeles. Stuart Paton Directing "Dynamite" "The Four Footed Ranger", the third Universal police dog feature, starring Dynamite, was started last week with Stuart Paton directing. Edmund Cobb plays the leading role supported by Marjorie Bonner, Francis Ford, and Pat Rooney. AT LAST! \ FULLY equipped studio with every facility for _ the filming of screen tests, short reel [subjects, commercial film work in all forms. This studio is known as the R. and R. Studio and ia conducted by Messrs. Josef. Ruttenberg and William Rabkin. THE R. and R. studio is under the personal management of Mr. Josef. Ruttenberg who for many years was associated with a leading national producing company as its chief cinematographer and who has participated in the production of many of the greatest screen masterpieces. MR. RUTTENBERG now offers the services of himself and his competent staff for the production of all forms of camera work which calls for a high standard of excellence. His reputation as a camera man is your guarantee of satisfaction. w E have made screen tests for the following firms to their complete satisfaction. Metro-Goldwyn-Mayer Universal United Artists, P. D. C. Warner Bros. Fox Film Corp. T^HE R. and R. Studios, with full equipment are ■*■ available on a day or hour basis, with or without the services of Mr. Ruttenberg. /^» ONSULT us about your screen problems. Ex^-^ pert advice always gladly given. Phone Lackawanna 0683 or 2658. R. and R. STUDIOS 627 West 43rd Street New York City 'A COMPLETE STUDIO AT YOUR SERVICE"