The Film Daily (1927)

THE Friday, June 3, 1927 Competition in Production, Only Factor (Continued from Page 1) try are never healthful. Throwing fences or barriers around any business endeavor never makes for a prospering, advancing enterprise. I hope that this will be realized. Home protection, especially insofar as it concerns motion pictures, will prove fallacious because the incentive and the stimulus to those worthwhile things which are so necessary in production are made unnecessary. America has to make pictures which appeal internationally in subject and treatment. This is being done, gradually, to be sure, but nevertheless with a definiteness that is unmistakable. As time goes on, efforts along those lines will be improved. If it will be remembered that after all it is the picture and its entertainment elements that constitute the basis of the Structure, a good many misunderstandings and misapprehensions will have been eliminated. You ask about the future abroad? The potentialities are there. As various nations recover their economic balance, the improvement which will naturally come in their national prosperity will be reflected in theater business. No, I do not think that it will be lecessary for American organizations :o assure themselves of greater revnue from Europe through theater lulwarks. I see no reason for invaions in the Continental exhibition leld. You have mentioned Ufa and its lans. There has been much said bout its future business course. The :ompany, under its present managent, is forging ahead. It has no clelre to crush anyone or anybody here is a huge investment at stake ^hich the company management is aturally determined to protect. That xplains the Ufa matter. Negative costs? When you step out f the situation here for two months, I have, it becomes difficult to venre an authoritative opinion. I know at all companies are spending large mounts of money on production bud ejs. It is true, as you mention, that lere is an undercurrent of worry. I 3 know, however, that insofar as lis organization is concerned, we do Dt intend burdening ourselves with iv impossible tasks. Those in the udio who make it difficult for us to •oceed will have to go. I have. read r. Lasky's pronouncement regardg production policies. It is a brave essage and it took a Rood deal of lurage to present the order of things that manner. ne Short Subject Houses Predicted by Hammons (Continued from Page 1) compelled to drop in during the middle of a feature. Hammons touched on the popularity of short reel comedies as compared with the unpopularity of two reel dramatic subjects, and also discussed presentations and shorts. Scarcity of dramatic subjects may be attributed to the fact that a feature-length drama and a short reel of the same type are not acceptable to the public, forcing exhibitors to book comedies to lighten the bill, he said. This situation is changing rapidly. Producers are making more comedies of feature length, thereby providing an open market for the short reel dramatic reel. Several experiments where exhibitors booked a feature length comedy and a short reel dramatic vehicle proved highly successful and, according to exhibitors offered a perfectly balanced program and the opposite of the present day program of feature drama and short comedy. Regarding presentations, Hammons stated that "motion pictures are still and will always be the sole backbone of the industry. Presentation acts can go over only in a few theaters of a certain class." Stern Photo Moves Stern Photo has moved to 318 W. 46th St. Vocafilm Signs Artists Yasha Bunchuk, 'celloist of the New York Chamber Musical Society, has been signed by Vocafilm Corp. which is offering a new synchroniza tion process. The firm also has an exclusive contract with Ciccolini, tenor of the Chicago Grand Opera Co. Vocafilm is to have its first public showing June 24, at the Longacre. Turnbull Sailing June 8 Hector Turnbull is to sail June 8 for a two months' trip to Europe. On his return to Hollywood, he will make "Gentlemen Prefer Blondes," "Glorifying the American Girl" and two others for Paramount. Abroad he will confer with Anita Loos and John Emerson on "Gentlemen Prefer Blondes." Norma Talmadge Sailing Norma Talmadge sails tonight for Mrope aboard the Majestic. I Allison Heads Atlanta Board Atlanta — For the fifth time, George Allison (Fox) has been elected esident of the Film Board of Trade. p succeeds Ben Y. Cammack (Unirsal). Allison was first president ■1 the board on its formation five ars ago. Other officers are to be :cted at the next meeting of the I "ectors. Flinn 111 Los Angeles — John C. Flinn of P. D. C. is ill here. He was stricken en route, but is expected to recover in a few days. Delegates to the convention today are attending business sessions after visiting the De Mille studios yesterday. ANSWERS (The Film Daily Question Box) Hays Asks Film Boards to Sponsor Fair Play (Continued from Page 1) their respective zones, which confidence must be deserved and kept, Hays stated. The Boards, he said, have made great strides in eliminating lost motion and waste in the business, but there is much yet to be done. "Do these things clearly, fairly and with sincerity of purpose at all times," he advised. Delegates were here Monday observing Memorial Day in fitting manner. Miss St. Louis won the golf tournament cup with Miss Buffalo runner-up. Business sessions opened Tuesday with C. C. Pettijohn presiding and T. D. Abramson secretary of the convention. Discussion of finances was made by George Borthwick auditor, and an open forum held in the afternoon. Wednesday was devoted to discussion of fire prevention and Film Board administration, which latter subject was discussed by Gabriel L. Hess. Thursday there was a discussion of arbitration rules and the uniform contract, co-ordination of the various boards' operations. Las1 night, delegates were guests of Thomas Taggart at dinner. Secretaries attending are: Tane H. Holloran, Edna A. Pfister, Albany; E. L Cole Atlanta; Martha W. Ferris. Boston; Emma Abplanalp, Buffalo; Harry Myer, Butte. Audrey Littell, Charlotte: J. D. AbramsBn! Chicago; E. McNamee. Cincinnati; Mrs G D. Moffett, Cleveland; Don C. Dotiglas Dalgsj Duke W. Dunbar, Denver: JUiss M Benjamin,. Des Moines; David Palfrevm-m Detroit: Miss M. McCulloch. Indianapolis; Mi«s A. L. Menagh, Kansas City; Mrs. Lola Vdams Gentry, Los Angeles; Ben Koenig Milwaukee: George B. Wiggins, Minneapolis Kathryn Sullivan. New Haven: Mrs T R Heine, New Orleans; Louis Phillips, New York: Charles R. Zears. Oklahoma City Clare Foley. Omaha; J. H. Greenherg, Philadelphia; Olive J. Harden. Pittsburgh; E K Oppenheimer, Portland (Ore.); 'Miss L Tl Schofield, St. Louis; D. T. Lane. Salt 1 ake ityj Milton A. Nathan. San Francisco; Mrs Lynch. Seattle; James B. Fitzgerald. Cooper. ( And That's That By PHIL M. DALY DEAL showmanship was used by -"•* Earl Cunningham, manager, when he booked "Fast and Furious," new Denny picture into the Colonial, Indianapolis, simultaneously with the annual Memorial Day automobile race. It was the picture's world premiere and proved a hit. Add simile: As busy as Johnny Manning putting over "The Rough Riders" at the Cohan. Edward Halperin has turned inventor. The production engineer is in Rochester conducting experiments with a device he has invented for use in connection with amateur tures. pic Now England comes forward with the gag that a non-stop flight from New York to London is planned as an exploitation stunt for 1th Heaven." Capt. Lindbergh had better watch his step. It was a splendid gesture of the A.M.P.A. when flowers were sent to Wells Hawks, dean of press agents, who is ill at a New York hospital. R. B Washington: Col. John A G. O. Burnett, Toronto. De Mille Made Hays Director Cecil B. DeMille has been elected a member of the board of directors of the Hays organization. Other directors are: Capt. G. Mel. Baynes Charles H. Christie, R. H. Cochrane William Fox, D. W. Griffith, E \\ Hammons. Will H. Hays, Joseph P Kennedy, Marcus Loew, F. C. Monroe. R. A. Rowland, Joseph M Schenck, Albert Warner, Adolph Zukor, J. Homer Platten. New Theaters Torrington, Wyo.— Tom and J. L. McDonaid have opened the Wyoming, 750-seat house. • P1?^rT,Ile-. Cal-— A $51,000 theater seat ing fiOO is being built by the Fraternal Order of Eagles. Architects are Coffman, Sahlberg & Stafford of Sacramento. Covington, Tenn. — Will his new house here. Philippi, W. opened. Ruffin has opened Va. — The New American ha? Denver—George B. Ashworth is building the Hiawatha at 590 Downing St. at a cost of $40,000. The house will seat 900 1. First National, as manager of Minneapolis branch. 2. Wallace Beery and Raymond Ha t ton. 3. Fred Thomson. 4. Tom Mix. 5. About 45 per cent. Elwood, Ind.— Frank J. Rembusch has purchased the site of the Grand Opera House recently destroyed by fire and will build a theater to seat 1.200. Contract has been awarded to R. D. Smith of Greentown | 7^MIRADOr| | COCOANUT GROVE « a it :': 8 Kewanee, 111.— W. T. and T. C. Pierce have opened the Plaza, West Second St. St. Louis—Work has begun on the foundation of the Fox theater at Grand and Washington boulevards. Rogers Ark.— A. O. Clark, architect, has completed plans for the Victory to be erected on Second St. between Walnut and Elm. Cooper & Marshall are sponsors. (Open All Slimmer) Celebrated English Dancers Miss Josephine Head & Mr. Bert Hugo Every evening at 12:15 & 12:45 U and Mr. Tevis Huhn famous Princeton and Oxford University Banjoist Formal or Informal :•; New Ice-Drip Ventilating Sysg tern assures 20° cooler !•: than outside. THE MIRADOR « 200 W. 51st St., NYC CIRcle 5106 a :.: ♦ * a a ♦ ♦ a a a a a a a a a a a a a a