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The Cincinnati Post
Established Januarys, 1881.
(A ScrippsHoward Newspaper)
FRANK W. ROSTOCK, President and Editor.
RALPH H. QUINN. Business Manager.
Published by The Post Publishing Company,, Post Square. Cincinnati Ohio. Telephone Canal 1.
Member of United Press, ScrlppsHoward NeiCspaper Alliance, NEA Service, Inc., Newspaper Information Service and Audit Bureau of Circulations.
"Give light and the people will find their own way.
pRAISB THE GOOD LORD: Make a joyful noiae unto the Lord. Entev Into His gates with thanksgiving. For the Lord fs good.— Psalm 100:1, 4, 5. Press Radio Bible Service, Inc.
*N
The Sunny Side
OT that we want to single out any particular motion picture now playing before Cincinnati audiences, but rather because "Sunny Side Up" is creating an enviable record, do we speak of it.
Motion picture producers long since have given up the notion that they, or anyone, can force unwanted merchandise down the throats of the public. A great campaign, built on anticipation, can be waged. The appetite of the public can be whetted until the people fairly writhe in their anxiety to see the pier ture, but unless that picture has merit, it will flop, to use the slang of the profession.
Likewise a picture that comes along unannounced can instantly appeal because it has something that strikes a responsive chord in the hearts and minds of the majority of the people. Such a picture Is "Sunny Side Up." We are happy to direct editorial attention to this film, because we hope that other constructive pictures will trail in its wake. We do not mean ,we hope • a flood of pictures similar in theme will come* from Hollywood, tho this probably is what will happen, but we do mean that pictares that reveal the happiness that is in the human heart will contribute to the daily welfare of our citizens and that is pretty much what counts.
The story behind the picture is a simple little fairy tale. It will not be a lasting contribution to the gray-matter of the universe, but it will yield an untold amount of pleasure and entertainment.
* Breaking house records and the morale of competitors in its 4th week at the Palace, to the amazement and delight of L Libson
This editorial is
just one of many
prompted by
showmanship
Watch for more sunny sides to this cock eyed world: SEVEN FACES
NIX ON DAMES
South Sea Rose
HOT FOR PARIS
HAPPY DAYS