The Film Daily (1933)

14 THE ■3&H DAILY Saturday, Dec. 9, 1933 WORLD-WIDE RELEASE FOR "ALICE" DEC. 22 A world-wide simultaneous release schedule has been prepared for Paramount's "Alice in Wonderland" for Christmas week, with 120 cities in the United States, 12 in Canada, and 50 in Europe and Asia presenting the beloved Lewis Carroll classic in screen form on Dec. 22. In Europe and Asia the releases include "Alice" premieres in 10 cities in Great Britain, 12 in Japan, seven in Holland, three in Sweden, three in Denmark, three in Norway and three in Finland. While Charlotte Henry, who was picked from more than 7,000 candidates to play the title role, is making a personal appearance tour of the United States which brings her into Ne_w York City tomorrow, Director Norman McLeod is completing work on the production to conform with the Dec. 22 release date. 400 Christmas Dates Set On Joe E. Brown Picture More than 400 Christmas week bookings on "Son of a Sailor," starring Joe E. Brown, have already been made, according to the Warner sales department. In the majority of these dates, the picture is to be exploited as a natural for kid trade. "Mr. Adam" in Extended Chi. Run The Educational Star Comedy Special, "Mr. Adam," with Ernest Truex in the title role, has started an extended run at the Balaban & Katz Oriental theater, Chicago. The two-reel comedy has been booked for the entire run of "Man's Castle," which is expected to stay several weeks at the Oriental. "Mr. Adam" also is currently playing at the original Roxy in New York. Philly Musician Settlement Philadelphia — Stanley Warner circuit has adjusted its contract dispute with musicians formerly regularly employed at two of its neighborhood houses, the Circle and the State. Under the compromise plan these theaters which recently dropped stage shows will use the musicians Saturdays and the circuit will also give them employment in other of its houses. "Puss in Boots" Display A dandy window display for plugging "Puss in Boots" is suggested by Amity Pictures, distributors of the picture. The idea is to get a bare window space in a prominent location. On the plain background, post "Puss in Boots" onesheets and lettered displays of the show. In the window, a dozen boots — rubber boots, if no others are obtainable— and any number of kittens just old enough to be playful and lively. To keep them lively, sprinkle catnip in the boots and on the floor. Will they attract attention! One of the sections of the huge display used ab Bio oming dale' s Department Store in New York with the Mickey Mouse and Silly Symphony characters as the principal theme in their Christmas decorations. EDUCATIONAL LISTS 22 HOLIDAY SHORTS In addition to four Terry-Toons based on fairy tales and nursery rhymes, as well as a Treasure Chest Christmas fantasy, "Day Dreams," and another Treasure Chest subject called "What Does 1934 Hold?" Educational lists 16 other subjects considered more or less suitable for holiday bookings. They include "Merrily Yours" and "What's to Do" in the Frolics of Youth series; "The Good Bad Man," Coronet comedy; "Million Dollar Melody" and "Poppin' the Cork," musical comedies; "Song of Vienna," romantic tour; "Kid'n' Africa," Baby Burlesk: "Enchanted Trail," "Across the Sea" and "Canyon of Romance," in the Romantic Journey series; "Walking the Dog" and "You and I and the Gatepost," in the As a Dog Thinks series; "The Last Dogie" and "Manhattan Lullaby," in the Song Hit Story series. New Richmond House Richmond — Benjamin T. Pitts' new theater here, the Patrick Henry, opened this week. Herman G. Wilson is manager. James Fox & Sons have been awarded contract for converting the building at 2820 West Cary St. into a movie for Venetian Amusement Co. Complete Film on Oil Washington Bureau of THE FILM DAILY Washington — An educational film depicting "A Trip Through the Oil Lands of Europe and Africa," is the latest addition to the film library of the United States Bureau of Mines, visualizing the mineral and allied industries. The film, which is in three parts, without sound, was prepared under the Bureau's supervision in cooperation with one of the country's large oil companies. 40 STORES TAKE PART IN MICKEY CONTEST In one of the biggest window display tie-ups ever effected, 40 stores from coast-to-coast will participate in a contest, with many prizes ranging from $100 to $10, for the best Christmas display dealing" with Mickey Mouse. The campaign, known as the Mickey Mouse StoreWide Promotional Program, was arranged with the cooperation ol Mickey Mouse licensees and United Artists. Stores taking part include: Brown Thomson, Inc., Hartford; Outlet Company, Providence; P. Wiest's Sons, York; Strawbridge & Clothier, Philadelphia; Stewart & Co., Baltimore; Kaufman's, Reading; Fowler, Dick & Walker in Binghamton; Union Home Furnishers Troy; Goodman's Home Furnishers, Utica; H. Leh & Co., Allentown; Maison Blanch Co., New Orleans; Brown-Dunkin Co., Tulsa; J. N. Adam & Co., Buffalo; Kaufman Dept. Store, Pittsburgh ; Erlanger Dry Goods, Canton ; ScruggsVandervoost Barney, St. Louis; La Salle & Koch Co.. Toledo. G. M. McKelvey Co., Youngstown; Higbee Co., Cleveland; Jordan Marsh, Boston; Lansburgh & Bros., Washington; Mandel Bros., Chicago; M. E. Blatt & Co., Atlantic City; People's Outfitting Co.. Detroit; Wurzburg Dry Goods, Grand Rapids; Stewart Dry Goods Co. Louisville; Boston Store, Milwaukee; Morehouse-Martens Co.. Columbus; Forbes & Wallace, Springfield; John Shillito Co., Cincinnati; Rike-Kumler Co., Dayton; Kerr Dry Goods Co., Oklahoma City; Sanger Bros., Dallas; Jones Store Co.. Kansas City; Gold & Co., Lincoln; Munn & Co. Houston; Cohen Bros., Jacksonville; Monnig Dry Goods Co., Fort Worth; Block & Kuhl, Peoria; Wm. F. Gable Co., Altoona and Burdine's in Miami. Union Case Again Put Off Hearing of the snit in which Local 306, Operators' Union, charges 420 local independent exhibitors with violating the NRA employment regulations, was again postponed yesterday, this time until next Tuesday morning, in Supreme Court. N. O. Unions to Give Ball New Orleans — Members of the stagehands', musicians' and operators' unions will unite to give a ball in the Municipal Auditorium on Feb. 4. STORES IN TIE-UPS . ON CARTOON SHORTS Department store Christmas tieups in conjunction with both the Walt Disney, Mickey Mouse and Silly Symphony shorts released through United Artists have become widely popular. Many stores are building their entire holiday campaign around these Walt Disney subjects, using Mickey as a central theme for their advertising and window displays. In New York the Bloomingdale store has prepared an especially pretentious campaign which will be backed by considerable cut-outs and figures of Mickey Mouse and the Silly Symphony subjects. In many stores, it is claimed, Mickey is scheduled to supplant Santa Claus. Lord & Taylor, Frederick Loeser's and other big stores also are using Disney displays. Cut-outs and animated papier mache figures of Mickey, Minnie, Pluto, Horace Horsecollar, Clarabelle Cow and the Goof, will also play an important part in the holiday program. Two of the Silly Symphonies provided the basis of other Christmas campaigns. Last year's subject, "Santa's Workshop," is offering many unusual possibilities for tieups between theaters and department stores. This year's Christmas Silly Symphony, "The Night Before Christmas," is even better. Zanuck Signs LaCava On Long-Term Contract West Coast Bureau of THE FILM DAILY Hollywood — Gregory LaCava, who directed Ann Harding in "Gallant Lady" for 20th Century, has been signed to an exclusive long-term contract by Darryl F. Zanuck, vicepresident in charge of production. His next assignment is "The Affairs of Cellini," starring Fredric March. "Santa Claus" Short Popular Because it proved one of the most popular "Merrie Melodies" released by Vitaphone during the past year, according to Norman H. Moray, sales manager, "The Shanty Where Santa Claus Lives" is being reissued by Vitaphone for holiday bookings. Women's clubs particularly praised the cartoon subject. Fred Meyer Addresses Film Council Milwaukee — Fred S. Meyer, president of the M. P. T. O. of Wisconsin, was toastmaster at this week's luncheon of the Better Films Council. New Orleans Withstands Repeal New Orleans — Repeal of prohibition has caused no drop in theater grosses here. "Skippy" for Kid Matinee Paramount's "Skippy," feature released in 1931, is being revived for Children's matinees at the Lenox Little theater this week-end.