The Film Daily (1938)

10 L LSTLH T HO Ml3 P ** I) 2H W 4 4 T H ST NYC O N "&% DAILY Friday, August 5, 19:! MOVIE QUIZ SETUP TO AID SUBSEQUENTS {Continued from Page 1) ing period, July 29-Oct. 31, than any first-run in the country. Breakdown of the potentialities for the subsequents reveals that out of the 10 pix per week to be released, there will be an average of only five that will have a first-run, which means that the other five will be released directly to the subsequent houses on or about release date. Pictures that do not play first-run will naturally be to the advantage of the subsequent run exhibs. In majority of situatons, each first-run account will play a firstrun attraction anywhere from one to three weeks On the other hand, when these films are released for a subsequent run in the single feature territories, exhibs. with two changes per week will play two pix in that span; three changes in one week, three pix per week, upto seven changes in one week, which will mean seven pictures per week. In dual spots, the exhib. with two changs a week will release four pix per week; and with three changes, six pictures a week, etc. The first-runs, even though making a change weekly can only show, during period of the Contest, 14 attractions at the outside; or, if the outlet is on duals, 28 pix, whereas the subsequent exhib. during the Contest period (Sept. 1 to Dec. 31), can play any portion of the entire 120 films he has under contract even though his protection will run as high as 60 days, which is not applicable in the majority of cases. An exhib. with 90 days protection will be able to play at least 80, and an exhib. with 120 days protection will be able to play at least 60 pix. So every exhib. will play more than 30 features, the number necessary for contest eligibility by a film patron. In resume, — the most pix a firstrun exhib. can play during the Contest, 28; most an exhib. with 30 days protection can play, 120; most an exhib. with 60 days protection, 120; minimum with 90 days protection, 80; and minimum with 120 days protection, 60. It is obvious, therefore, that in all cases subsequent run exhibs. will play a far greater number of features than any first-run in the country, analysis establishes. Co-op. Theaters of Mich, to Meet Tuesday on Drive Most of the Detroit territory exhibitors will make their pledges to the "Motion Pictures Are Your Best Entertainment" campaign in one lump sum, it was said yesterday by Dave Palfreyman of the MPPDA who returned from attending a meeting there Wednesday. Because of the large number of houses booked by Co-operative Theaters of Michigan, exhibitor-members will meet «REVj€UJS» "Highway Patrol" with Robert Paige, Jacqueline Wells Columbia 58 mins. GOOD MELLER PACKS THRILLS IN OIL REFINERY DYNAMITE YARN WITH PAIGE SCORING HANDILY. A very lively drama packed with plenty of thrills and hair-trigger suspense, with Robert Paige as the highway patrolman who takes a special assignment to thwart a plot to blow up an oil refinery. Robert Middlemass is the owner of the refinery and competitors are out to destroy his plant because he refuses to jack up the price of gasoline. The sentimental interest with Jacqueline Wells is forced into the yarn by having her the spoiled daughter of the refinery owner who is always gumming up the plans of the hero by her interference. If it were not for this irrelevant romance the action stuff would shape up much better, but it is all right as it is. First a dynamiter is sent to blow up the plant, but Paige forestalls him by overhearing the plans talked over with the crooked police chief of the plant, who in turn is working under orders from the general manager (Arthur Loft) who is in the employ of a competitor. Paige imprisons the dynamiter inside an empty tank. Later when the big effort is made to destroy the plant with the aid of an aviator in a bombing plane, the dynamiter spills the plot when he finds the manager had tried to do away with him to seal his lips. Paige spots a searchlight on a truck in an empty part of the plant grounds, and the bomber drops his torpedoes harmlessly there, believing he had hit the regular searchlight that was in the middle of the tanks, and the power house. Robert Paige handled his melodramatics very capably, and can fit into much finer roles. CAST: Robert Paige, Jacqueline Wells, Robert Middlemass, Arthur Loft, Alan Bridge, Eddie Foster, George McKay, Eddie Laughton, Ann Doran. CREDITS: Director, C. C. Coleman, Jr.; Author, Lambert Hillyer; Screenplay, Robert E. Kent, Stuart Anthony; Editor, James Sweeney; Cameraman, Lucien Ballard. DIRECTION, Very Good. PHOTOGRAPHY, Good. British Television Progress Rapid, Says R. A. McNeil {Continued from Page 1) prices asked in English theaters. For a seat in just an average theater costs about $1.25, he said. McNeil will be here three or four days before returning to his home in San Francisco. Other passengers on the Conte di Savoia were Dr. Herbert T. Kalmus, president of the Technicolor Corp., who returned from a European inspection trip; Gladys Swarthout and her husband, Frank Chapman, and Americo Aboaf, Paramount's manager in Italy. Tuesday to approve the action. Cooperative, then, will issue one check to cover the 100,000 seats included in the combine. Ah, There, Gene! Pittsburgh— Who's that Clark Gable, anyway? Femmes in the local Republic exchange want to know. Yep, there's a reason — Gene Autry took all of 'em to lunch. The Republic star is making a p.a. at the Stanley Theater this week. Pearl White, Silent Era's Serial Queen, Dies in Paris (Continued from Page 1) pital six weeks, apparently improving after the operation. Funeral will probably be held tomorrow, it was said, with burial at Passy Cemetery, near Miss White's town house in Paris. Miss White retired from the screen in 1921, going to Switzerland, where she lived for some time before establishing a residence in Paris. At the time of her retirement she was earning around $325,000 a year, being one of the top paid performers in the film business. Miss White was married twice, each marriage terminating with a divorce. Serials in which Pearl White starred, notably "The Perils of Pauline," "The Exploits of Elaine" and "The Mysteries of Paris," were rated sure-fire box-office during the chapter play hey-day. Born in Greensboro, Mo., her first stage appearance when she was six years old was in "Uncle Tom's Cabin." At 13, she was a bareback rider with a circus, returning to the stage several years later. From vaudeville, she entered films in 1913. After her U. S. retirement in 1921, her only appearances were in Parisian revues and one or two French pictures. She made a short visit in the U. S. in 1927 and again in 1937. "These United States" Set As Title of Fair's Film (Continued from Page 1) Hayes, executive assistant commissioner of the United States New York World's Fair Commission. The film will be subtitled "Highlights of the United States History." Commissioner Hayes, who returned from the Coast recently, stated that the title change from the originally announced "Cavalcade of America," has been made to avoid infringement on titles used in other fields. Secondary reason for the title change was the fact that the picture will deal exclusively with the history of the United States, and not the North American continent, Hayes said. Hayes expressed satisfaction with the progress being made in collecting material for the film and stated that complete co-operation has been received from the MPPDA and Coast producers. Keeps Championship Richmond, Va. — Leon Nelson Jr., Warner checker, won the golf championship of the Lakeside Golf Club for the fourth consecutive year. CANADA WILL JOIN IN FILM BIZ DRIV (Continued from Page 1) Toronto Board of Trade, who prj sided; Col. John A. Cooper, he;" of the Motion Picture Distrihcto and Exhibitors of Canada; J. \ V A gibbons, vice-president and gener' director of theater operations Famous Players Canadian Cori; Haskell Masters, Canadian manag of United Artists, and Leo Devane Canadian manager of RKO. Under the campaign plan, Ca adians will participate equally wi American film theater patrons competing for the $250,000 in ca prizes to be awarded. Fitzgibbons, Masters and Devane leaving Toronto on Saturday of tt week, by airplane, will go west the Coast, on the first leg of a to of all Canada in which they w address motion picture executiv and exhibitors in the principal citi on behalf of the industry's campaig Details of the campaign as especially affects exhibitors we given at yesterday's meeting by Fil gibbons, who with Masters, had i tended the campaign conferences New York. Canadian exhibitors, it was a ! nounced, can obtain the "qui booklets, to be distributed to tr ater fans, by paying a sum equh lent to ten cents on every seat their theaters. The exhibitors w receive everything else connect with campaign free, including bs ^ ners and trailers. A co-operating committee, head by N. A. Taylor, having authori' to deal with all problems connect with the operation of the public: ' drive in Ontario, including cont( arrangements, was named. It o sists of: Herb Allen, H. D. C. M; Sam Fine, H. Freedman, Ha: Alexander, P. J. Nolan of Otta-9 M. Stein, L. Lush of Wiarton, Har Firestone, Harold Kay, O. J. Sc and Gordon Lightston. Prominent film industry lead* at yesterday's conference also eluded: Archie Laurie of Empi: Universal Films, Harry Bailey 20th Century-Fox, J. F. Meyers RKO, Sam Glazer of United Artis Dewey D. Bloom of M-G-M, Geoi F. Law of Associated Theaters, B Geldsaler of Famous Players, Wo Cohen of Warner Bros., Hai Paynter of Vitagraph, Meyer Ax of 20th Century Theaters, Joe Frai lin of RKO, A. B. Cass of Columl Theater, Barney Fox of RKO, H: old Pfaff of Paramount, W. J. Re R. Auerbach of Exhibitors' Booki Ass'n, Wm. McKnight and Ju Wolfe of B & F Theaters. 1 M-G-M Assigns Schunzel West Coast Bureau of THE FILM DA1} Hollywood — M-G-M has assigrl* Reinhold Schunzel to direct "The I Follies" which goes into produdcti * about Sept. 1 with Harry Rapf producer. ■::; « i*