The Film Daily (1938)

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o They had to spray Leo's tonsils this week. So much good news to ROAR about, he strained his sound track. For instance: Continued amazing box-office performance of "Love Finds Andy Hardy" with 2nd week hold-overs mounting. Followed by sock-o-penings of Bob Taylor in "The Crowd Roars." And the announcement of "Marie Antoinette" at popular prices! • • • • • 'VUlJo dear, Yo see HARie AWro/ TRADESHOWS! Ask your M-G-M Branch where the nearest Trade Show of "Marie Antoinette" will be held. Call your wife and enjoy it with her. Until you sit before this enthralling picture you cannot fully realize what's in store for you and your patrons. An eyeful, a heart-full, a theatre-full! • * • • • "BARNUM GIVES UP!" M-G-M showmanship. More than 200,000 persons have already visited the Marie Antoinette Museum in the Astor Theatre. Summer visitors to Broadway send postcards back home. Feature stories in newspapers and magazines everywhere. Broadcasts from the lobby with visitors interviewed. Entire theatre converted into a museum, seats covered with terraced platforms covered with royal purple plush to display exciting properties from the picture. Real antiques, historical items from the dramatic period. The Premiere of the picture is Tuesday, August 16. New York, Los Angeles and San Francisco are the only advanced price, twicedaily engagements. "MARIE ANTOINETTE" AT POPULAR PRICES! As its sincere contribution and gesture of enthusiastic cooperation with the united industry drive ("Motion Pictures Are Your Best Entertainment") M-G-M has cancelled elaborate road-show plans for this glorious and truly road-show picture in order to bring it directly to the public at popular prices as the first of the great entertainments of the new season. Preceded by the longest advance publicity campaign any picture ever received, plus a nationwide billboard campaign with thousands of boards in 1200 cities, plus color-ads in all fan magazines, plus the fame of three advanced price engagements in Los Angeles, New York and San Francisco, plus large-scale newspaper advertising . . ."Marie Antoinette" is on the way to fame and (your) fortune! "Siveetheart of the Day" NORMA DEAR YOUR FANS ARE WAITING! The most beloved, the most admired personality on the screen comes to her millions of loyal followers in a role so thrilling, so touching, so beautiful that it must truly remain first and forever in their memories as the greatest they have ever witnessed. Many lines will be written in praise of her, but the greatest line will be at your box-office. • • • • • HOLDING THE HARDYS Two weeks for Mickey Rooney and his women. "Love Finds Andy Hardy" extended engagements at Capitol, N. Y., Baltimore, Houston, Wilmington, Atlanta, Harrisburg, Indianapolis, New Orleans, St. Louis, Toledo, Boston (State ck Orpheum day and date), Washington, Cleveland, Hartford, New Haven, Pittsburgh, Worcester and still they come! Speaking of M-G-M showmanship: thanks for your vote of confidence which gave M-G-M four out of five awards in the A. M. P. A. exhibitor survey on promotion determined by leading showmen throughout America. ABOVE: Interior of Museum from Stage. RIGHT: From morning to midnight crowds wait patiently to enter. MUSEUM ^T^'FkEL Vri#t U' tin jKTr*rPi3f ;)o« of th« fcrj«> y*tthi}mM*r* (imdwrtioti ' "Sit A.NTOlNt fTt tfei* Ike*!** at tfeU UfflC prrvcnU mthoul C «U o[^»ftiapJt* tft rtudf *o«K Written*"* *krt»uh in property VfttC3Wr.d ift the mature of tfcr J ' ANTOINETTE Bold 24'Sheet Nationwide! WATCH M-G-M! Leo's list of releases for August, September and October made public last week brought roars of approval from showmen. "Love Finds Andy Hardy" followed by "Crowd Roars" started the ball rolling. "Rich Man, Poor Girl" with Bob Young, Lew Ayres, Ruth Hussey and a cast of new faces is an August bright spot together with Laurel-Hardy's funny feature "BlockHeads." August 26th ushers in "Marie Antoinette" as first of the impressive Fall Season Big Ones. Closely followed by Clark Gable-Myrna Loy in "Too Hot To Handle" (still in production, it's terrific!) Next comes the great heart drama, Spencer Tracy-Mickey Rooney in "Boys Town." "The Great Waltz" with Luise Rainer, Fernand Gravet and Miliza Korjus is something to look forward to. "Stablemates" gives you Wally Beery and Mickey Rooney. "Listen Darling" brings Freddie Bartholomew, Judy Garland, Mary Astor, Walter Pidgeon. "Three Loves Has Nancy" delights with Janet Gaynor, Robert Montgomery, Franchot Tone. Lots of other M-G-M money-makers in between and then the October-topper: Jeanette MacDonald, Nelson Eddy in the Technicolor triumph "Sweethearts." That's what you'll call each and every one of those August, September, October releases. Yes, we repeat "SWEETHEARTS" ■hCejcr