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■esday, August 16, 1938
15
00 CIRCUIT HEADS FOR N. Y. BIZ DRIVE
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expected to bring together more an 100 circuit heads, affiliated and dependent, in the Greater New ork area. Sessions will be held at e Hotel Astor starting at 11 a.m. n* )lar attention will be paid to •e psrrt that subsequent run houses 11 play in the drive to insure a aximum of community action. Under a suggested plan, the en•e New York area, including the •onx, Brooklyn, Manhattan, Queens »d all Long Island, Westchester, chmond and New Jersey terriiries will be apportioned to smallcommunity committees. There ill be approximately 50 such •oups which will function only in eir own neighborhoods. A special iblicity committee also will be set ) and will meet after the general ssion to discuss local publicity and Ivertising campaigns. The community committees are to ; made up of the managers, pub■ty men, district managers and hers connected with all theaters in particular community. These will i serviced by semi-weekly bullens, issued by the general publicity jmmittee, which will keep each roup informed of the activities of ie others, and which will seek to imulate friendly rivalry and comtition. All houses will be linked, is hoped, in an ambitious proram of parades, stunts and other emonstrations signifying the unied effort of the industry behind ie drive.
'I Joseph Seider, with Max Cohen, ■ !arry Brandt and Irving Dollinger o-charimen, heads the Greater r.lew York committee. Cohen is Treasurer, Leon Rosenblatt, secre. and Leo Abrams, chairman of i«he distributors' committee.
Members of the committee include ' ack Bowen, Laurence Bolognino, fLrthur Rapf, J. M. Hirshblond, 'avid M. Levy, Lee Newbury, RobrTt Wolf, Samuel Rinzler, Edward tell, Harry Randell, Rudolph Sandrs, David Snapper, Samuel Strauserg and others. The Louisville meeting will be eaded by Sam Switow, who attendd the first organizing session in . sew York. George Hunt, Jr., Loew's .uinager, and Johnson Musselman, iialto manager, are reported to jjiave ambitious plans to present.
J. J. Fitzgibbons, Haskell Masters and L. M. Devaney are slated £.o address today's meeting in St. John at the Beatty Hotel.
Under the chairmanship of John i'Danz, Seattle exhibitors will launch cheir organization today.
Kansas-Missouri Exhibs.
Pledge Campaign Support
Kansas City — Territorial kickoff i meeting in behalf of the industry's 1 biz drive held here yesterday at: tracted 100, including distrib, ex' ecutives and exhibs, and brought an enthusiastic response. Elmer Rho
First metropolitan editorial comment upon the industry's biz drive appeared yesterday in the New York World-Telegram, ScrippsHoward evening daily of which M. H. Aylesworth is publisher. Under the caption, "Movies Step Out," the paper said:
The moving picture industry early in September will start a large-caliber campaign costing around $1,000,000, to stimulate interest in motion pictures. The campaign is a significant determination to meet slump and discouragement with the positive forces of courage, promotion and showmanship.
The greater part of this money will go for nation-wide newspaper advertising, the big producers and the local exhibitors co-operating. Expenditure of so large a sum to tell the public about pictures is a sure indication that the industry has faith in its new offerings. It is equally a sign of faith in public buying, faith that troubles have a solution and that lassitude and complaint are not the normal state of business.
Theaters have felt the hard times along with all other business. The campaign is an attempt to win the public back to the box office. It aims to plant in every consciousness the slo
gan, "Moving Pictures Are Your Best Entertainment." It refuses to take discouragement i., ing down.
After all, the way to resume is to resume, and the moving pictures have stepped out in front to support precept with example. Other industries, we have no doubt, have been studying their hands, but the movies are the first to push out their dollars. And the film industry may well be setting the pattern and touching off the spark for other industries.
Bold aggressive action is a tradition of the film business. Perhaps it is because it never has got over thinking of itself as a young industry, or because of the necessity for keeping in close touch with the public. It has shown itself many times to be a leader.
The pattern being set here and the bold investment in this $1,000,000 campaign should not fail to prove contagious. The freeze-up of business is being thawed. A few more steps of this sort and there can be no further complaint from Washington that business is not cooperating. Full credit is due to the motion picture industry for this preview of the upswing.
den presided at the session, held at the Uptown theater.
John Staples, president, and R. R. Biechele, secretary, endorsed the movement on behalf of the KansasMissouri Theater Association and immediately called a noon meeting of directors for the purpose of discussing means of cooperating and contracting its membership of 300, nearly half of the two states total number of exhibitors.
Following acceptances and pledges from a majority of the exhibitors attending, isupplies were distributed to solicitors and distributor executives directing the drive pledged themselves to clean up the campaign in 10 days.
Arthur Cole, Frank Hensler, Clarence Schultz, Glen Dickinson and Ed Dubinsky are Rhoden's aides.
Loew's Met. Managers Set Drive Participation Plans
District managers, managers and assistant managers of all Loew's theaters in the New York metropolitan district, held a meeting last midnight at the Ziegfeld theater, to discuss plans for Loew participation in the industry new season drive. C. C. Moskowitz, Marvin Schenck and Oscar A. Doob explained the details of the drive and urged every Loew theater not only to put on a rousing campaign of its own but also to co-operate 100
per cent with other theaters in each community so that the industry aspects of the drive will get full play in every neighborhood
"It is our duty in this drive to see to it that we make a rousina: publicity, exploitation and advertising campaign in every neighborhood of every borough," said C. C. Moskowitz. "There are some four or five million moviegoers in this area; we must let everyone of them know about our new season pictures and the $250,000 Movie Quiz contest. And in every community Loew managers should work closely and unselfishly with their fellow exhibitors so that the celebration will be 100 per cent for all."
Fox Midwest to Discuss
Drive at Meeting Today
Kansas City — Annual meeting of Fox Midwest managers and executives opens today at the President Hotel and closes tomorrow after the annual golf tournament at Meadowlake Country Club and banquet in the evening.
With Elmer Rhoden presiding the meeting will be devoted to plans and preparations for the September opening of new National Theaters Co. attendance drive and to a discussion of methods of co-operating with industry advertising campaign.
SO. EASTERN EXHIBS. GIVE DRIVE SUPPORT
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pledge cards and promised their support.
William K. Jenkins, of the Lucas & Jenkins circuit, outlined the plan and then threw the meeting open for general discussion. First endorsements came from Roy Martin, Columbus, Ga., C. C. Lam, Rome, Ga., and Robert Mochrie, United Artists division manager.
Special Exploitation Fund
Toledo — A special exploitation fund to be raised by local theaters for street demonstrations has been pledged here by a preliminary meeting of exhibitors for the industry's advertising drive. Martin Smith was chairman of the meeting.
Newspapers Pledge Help
Cleveland — Publishers and editors of three local dailies yesterday pledged their support to the industry's advertising campaign at a meeting called by Sid Dannenberg of Warner Bros., Clem Pope of RKO and Milt Harris of Loew's.
38,000 Seats, Dallas Pledge
Dallas — Thirty-eight thousand seats were pledged to the industry's advertising campaign yesterday at a meeting presided over by R. E. Griffith and Bob O'Donnell. Many exhibitors who could not attend pledged financial support by telegrams. Pledged seats do not include those of Interstate, Robb & Rowley and Griffith circuits which already had signed up to cooperate. Success for the drive in this territory apparently is assured.
Plans were laid for a state-wide campaign and numerous local drives through the setting up of community committees in various cities.
Kincey's 80 Lined Up
Charlotte, N. C. — Full co-operation in the industry's advertising campaign was pledged yesterday by a majority of the 100 exhibitors from North and South Carolina who attended a meeting. Those present included many independent operators in addition to chain execs. Herbert F. Kincey promised that his 80 theaters would cooperate.
Canadians Endorse Drive
Montreal — Endorsement of the industry's advertising drive has been unanimous in Montreal, Alberta and Saskatchewan, J. J. Fitzgibbons, head of the Canadian committee, announced yesterday. Haskell Masters and Leo M. Devaney also attended the meeting.
Ontario's Card Index
Toronto — An Ontario sub-committee whose duties will be to arrange a card system covering every exhibitor in the campaign has been appointed here. Group consists of H. C. L. Main, J. P. Nolan, H. Freedman, Gordon Lightstone and O. J. Scott.
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