The Film Daily (1938)

Wnday, September 12, 1938 DAILY k k mOTIOn P i C T U R €5 ARE VOUR REST ERTERTRinmERT 1 1 3 Daily in THE FILM DAILY Campaign News From Everywhere RIVE SENDS N, Y. BIZ JP 20 TO 45 PER CENT ( C ontinued ft om Payc 1 ) tted at the New York grand headlarters today. The incomplete survey at the weekshowed a general advance, with percentage naturally greatest i 'here the more intensive local cam iigns have been launched. [ From Chicago, Balaban & Katz, reat States and Essaness Circuits ere as one in advising that the impaign was building business. The Ihicago committee reported many iovie Quiz booklet re-orders. New York headquarters today oc apies a suite of rooms in the RKO WOltailding, 1270 Sixth Ave., the trans ■i from the 1540 Broadway offices jing made over the week-end under le direction of Paul Gulick, co , rdinator. The floor in the Loew's State Build lg, formerly utilized by the drive's ) ome office, was contributed without j intal by Loew's, as temporary head uarters, pending suitable arrange lents for regularly housing the mul form activities of the campaign. [ow, however, the space has been anted to a long-term tenant, making '■" ecessary the immediate transfer of eadquarters. Steps have been taken to notify all oncerned with the drive of the new I ddress, and to insure that the " hange will cause no hitch in the urk of the campaign. Yindow Display Tieup Easton, Pa. — Laubach's, leading epartment store here, is devoting 12 J n entire window to the Movie Quiz ontest for the next week or ten ays, using fashion stills sent out campaign headquarters, J. F. isterstock, of the Wilmer & Vinent Theaters there, reports. The '' . tore is also erecting a booth in the enter of its main floor, where atractive girls will be stationed ev : y day this month distributing bookets to the patrons requesting them, .nd also furnishing information regarding the Movie Quiz. Co-operation Washington movie critics are cooperating with the Movie Quiz Contest in a novel manner. They publish with their reviews, in a box, the quiz contest question applying to each picture. Competition for the Big Top West Coast Bureau of I HE FILM DAILY Hollywood — Visitors to the local showings of the Hagenback-Wallace circus who went to get their eyes full of pink elephants, blood-sweating behemoths, and other novelties, were amazed to see a big banner strung high in the tent over the playground of the aerial artists which read: "Motion Pictures Are Your Best Entertainment." Which makes it unanimous! Variety of Stunts Puts [ Drive in Miami Starts Off Over Drive in La Crosse with 100 P.C, Efficiency , La Crosse, Wis. — The motion picture industry drive in La Crosse. Wis., shifted into high this week with a proclamation from Mayor A. C. Boerner, and the endorsements of the local Chamber of Commerce, Rotary Club, Lions and Kiwanis., and A F of L unions, together with radio plugs, plenty of publicity in the local newspapers, a local contest with cash and theater tickets as prizes on why motion pictures are your best entertainment, and a campaign parade. Also attracting wide interest was a two-day "Man in the Street" contest with theaters awarding tickets to those answering questions pertaining to the campaign and movies in general. This Quiz contest went over the air, with a local commentator conducting the questions and answers, and drew large crowds where it was spotted in busy sections of the city. Levenson Boston Head Boston — Max L. Levenson, head of the Levenson Circuit, has been named chairman of the New England division in the industry ad campaign. The committee includes Martin Mullin, Harold Stoneman, George Ramsdell, Julius Joelson, Ralph Snyder, Stanley Sumner, Edward Fay, Tom Bailey Herman Rifkin, Ross Cropper, John Dervin, Maurice Wolf, Nat Furst, William Kelley, Harold Ragovin, William Erbb and Thomas Broidy. Butterfield Houses In Detroit — The 100 houses of the Butterfield Circuit should be added to the original list of 58 theaters in Michigan participating in the industry drive, Chairman H. M. Richey said this week. Butterfield houses, by last compilation, have a seating capacity of 88,282. Michigan will raise $25,000, and approximately 250 theaters will join the contest, Richey said, with more pledges coming in daily. The Miami campaign of Motion Pictures' Greatest Year is registering plenty of enthusiasm, according to Walter R. Early, of the Paramount Circuit in that city. Miami and Miami Beach, Coral Gables and Hialeah have issued several hundred thousand Movie Quiz booklets, and the policy in that area, Early reports, is to confine booklets to those interested. To stimulate that interest, on the other hand, 100 local employes of the Paramount circuit have been making a house-to-house canvas, obtaining registrations for the contest, and explaining the rules in great detail. In each theater lobby, a personable young lady takes registrations, having each person sign name, address and telephone number, impressing upon them the dignity and importance of the contest, and at the same time obtaining an excellent mailing list. All theaters have gone overboard on lobby displays and marquee decorations. Managers meet regularly for round table discussions on how to advance the campaign. Early's opinion is that the local campaign is gradually approaching 100 per cent in efficiency, and that the co-operation has been first class. Quiz Gets Truck Display Boston — All delivery trucks of the Boston Sunday Advertiser are carrying large signs featuring the Movie Quiz contest, as the initial contribution to the industry drive on the part of J. A. Malloy, managing editor. The signs bear the message: "Read Full Details $250,000 MOVIE QUIZ CONTEST!" Sunday Advertiser. Fans Keep Quiz Booklets Patrons are hanging on to their Movie Quiz booklets. Herman Landwehr, manager of the Capitol, Broadway, reports that only three booklets were tossed away by patrons in the lobby or in front of the house in 24 hours. JAMBOREE PLANNED FOR TIMES SQUARE A huge free out-door show in Times Square will be given by Broadway theaters in salute to Motion Pictures' Greatest Season, on Thursday night at 8 p.m. Movie stars will make personal appearances, and several nationally noted orchestras and vaudeville acts will contribute their specialties. Columnist Ed Sullivan and Col. Jay C. Flippen will be masters of ceremonies and will introduce Eddie Duchin, Duke Ellington and Ben Bernie with their orchestras, and Borah Minnevitch and His Harmonica Rascals, as well as headliners appearing at all theaters. Borough President Stanley Isaacs and others will make brief addresses, pointing out the connection between movie attendance and improvement of business conditions and accentuating the importance of motion pictures as supersalesmen for American products, throughout the world. Times Square will be appropriately decorated for the occasion and the stage will be located in the "island" at 47th Street near the statue of Father Duffy. Hollywood Goes Overboard for Industry's Campaign West Coast Bureau of THE FILM DAILY Hollywood — The Motion Pictures' Greatest Year campaign has aroused keen enthusiasm on the home grounds of the screen industry during the first week of the drive. Every theater in Southern California has been decked with banners and pennants bearing the slogan, "Motion Pictures Are Your Best Entertainment." Broadway, from Twelfth to First Streets, has been strung with banners dealing with the campaign. Two hundred and fifty billboards, donated by the theaters and studios, have been posted with "24 sheets" bearing the drive's slogan. List Quiz Fix Oklahoma City — Standard Theaters' advertising is carrying a small box in each day's theater section listing pictures being shown and coming to Standard theaters which are on the Quiz list.