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Jfonday, March I, 1948
IPAA Opposes Hike wi Mex. Import Duty
l .J (Continued from Page 1)
feature from established duties u on either films or advertising ac.', cessories; unrestricted importat:J'-^of these items, and "no inL.-^e in existing specific duties onihese items." * Smith said that Mexican films — rned about $2,000,000 in this coun~ v per vear while U. S. films earned ==,000,000 in Mexico.
However, when all taxes, etc., are . ducted, average gross per Araerj\,|in feature is about §15,000 while ,, ' e average gross per Mexican f ea
re in U. S. is about 825,000. .;' He also said that the U. S. mai'ket jM oduces 35 per cent of the produc■ — m costs of Mexican films.
Cf *\ DAJLY
Rauland Withholding Large Screen Television System Pending Building of Special Theaters
Chicago — Rauland Corp. is holding back its large screen television system until there are suitable buildings to present television programs, E. N. Rauland revealed. Rauland, whose company holds the Baird patent rights in the U. S., believes television requires a new type of theater for best results. He favors a newsreel type of house.
Rauland said that J. Arthur Rank plans television theaters in England as soon as Government approval has been obtained. However, Rank, who owns the Baird rights, recently announced that a half dozen of his London area film theaters this year would experiment with large screen television using programs telecast by BBC and Rank's own video subsidiary.
New Ideas Salvation Of Indie— Kramer
'Miracle' Pic Stunt Biggest State Dept. Film Program Newspaper Promotion j Halved by Lack of Men
ansas Allied Names Com. |o Probe Shipping Costs
|M» Kansas City — W. B. Adams, Bill '* ' air and Louis Sosna were named by t rectors of Allied Independent Thea: r Owners of Kansas and Missouri, lit conduct an investigation of film J^ livery costs, and to look into the 'Ssibility of setting up a cooperate delivery service. Sy Action follows a similar step taken s Yst week by Kansas-Missouri Thea\>\vs Association, which voted to a; udy the feasibility of establishing Si shipping point near Central Kansas A order to reduce shipping time and f sts.
_ CC Asks Johnston Bar tars from Political Pix
\ West Coast Bureau of THE FILM DAILY
*JLos Angeles — PCCITO board of fjjstees have instructed executive I cretary Robert H. Poole to ask
PAA prexy Eric Johnston to obtain I -operation of screen stars in ref fining from appearing in political
opaganda pictures or newsreels aling with national political con
ntions.
•liracle" Decision Withheld Boston — Federal Judge Charles E. yzanski, Jr. has taken under ad;ement the infringement action jd against 20th-Fox by Ralph J. lrns, who claimed "Miracle on 34th ." was copied largely from his <ok, "An Angel on Horseback." rns seeks an accounting and shar— -j of profits.
"Cinema Cavalcade" In Readers Lobbies
As part of its six-week celebration of its 40th Anniversary Jubilee, the Walter Reade Circuit is currently showing a display of 40 old time cinema stills culled from the film collection of the Museum of Modern Art.
(Continued from Page ll tional bandwagon, conceived by Lynn Farnol, ad-publicity head for Samuel Goldwyn, to plug "The Bishop's Wife."
With such papers as the Chicago Daily News, Baltimore News Post, Washington Daily News, Cincinnati Post, Tulsa World, San Antonio Light, St. Louis Globe Democrat, Des Moines Daily Register and the Charlotte News already using the Farnol brainchild, it bids fair to register as the newspaper promotion stunt of the year.
Stunt, aimed strictly at the teenagers, poses the question, "If you could have a miracle, what would you choose?" Chicago Daily News, which teed off, with 20 prizes offered for winning letters, garnered 18,000 replies, a really sensational response, in the period the contest ran. News interest was so great that the series of stories by a staff writer was kept on the first page of the second section.
Variation of the promotion is being used in high school publications as well as on the radio in Minneapolis, New Orleans, Buffalo, Cleveland and Milwaukee, Farnol said yesterday.
The alacrity with which newspapers are utilizing the promotion is especially noteworthy in view of the fact that a tight news print situation still persists in many sections, and film publicity stories as a result are closely scanned. In the instance of the "modern miracle" stunt, newspaper editors and publishers frankly say they're cashing in at least to the extent of the picture.
(Continued from Page 1) Director William T. Stone of the service told members of the House Appropriations Committee. In hearings released Friday, Stone said that it was estimated 100 million people saw these pix in 1947, the current showings reach an estimated annual rate of only 30 to 40 million.
Present plans call for assignment of pix officers to France, Italy, Australia, Great Britain, Scandinavia, Greece, Turkey, Iran and India, Cairo and Shanghai.
A total of 68 mobile units are asked for — 37 to go to Europe, 14 to the near East, 13 to the Far East and four to the American Republics.
(Continued from Page 1) the trade scribes how one of the writers working on "So This Is New York," Henry Morgan starrer, came up with an idea that saved the company about $30,000 for a minute and a half sequence. Besides, Kramer pointed out, the idea was fresh, original and sprightly.
With a deferred payment plan, Kramer and his associates — among whom are three writers, two directors and ad-exploitation veepee George Glass — are able to turn out pictures at a greatly reduced cost. If the film makes money, they get paid off. If not —
Banking interests, impressed by film makers who are willing to risk their time and talents on an eventual payoff, are more inclined to finance such productions, said Kramer.
"The Wide House," a Taylor Caldwell story will probably be Screen Plays' next production though Kramer intimated there's a possibility that "Champion," a Ring Lardner story might be next. It was also possible, Kramer added, that his outfit would make "Ada Mencken," by Carl Foreman.
Hyman and Fellerman To Rochester, Cincinnati
Edward L. Hyman, Paramount Theaters Service Corp. president, and Max Fellerman, leave here tomorrow to attend ceremonies in conjunction with the change in name of the Century Theater in up-state Rochester, to the Paramount Theater.
Following festivities, duo will proceed to Cincinnati for consultations with Jack Keegan, head of Paramount's affiliate theaters in the North Ohio area.
Columbia's Italian Film In Golden Bow Mar. 29
Reels Seek Clarification Of Rank Olympics Rights
With no reply to the first cable sent a month ago, the five U. S. newsreels dispatched another cable Friday to the British Olympic Committee asking for a "yes" or "no" reply to the query whether J. Arthur Rank has exclusive film rights to the Summer Olympic Games.
Though newsreel editors here are certain that JAR does have exclusive rights, they are not in a logical position to protest, since there has been no official notification of Rank's exclusive rights. Spokesman for the newsreel group said he was confident that the BOC would reply this time.
Columbia's Italian pic, "The Lost One" (La Traviata) will have its world premiere at the Golden Theater March 29.
Lardner to Address PCA
PCA Film Division tonight will hear John Lardner, newspaper and magazine writer, at a meeting in Holland House.
CBS to Hold Television Network Clinic March 31
Key executives of the 165 stations comprising the CBS net will assemble in New York on March 31 for the first television network clinic on a national basis, it was announced over the week-end by President Frank Stanton of CBS.
Clinic is being held at the suggestion of the Columbia Affiliates Advisory Board and is designed to brief station toppers, many at present not in tele's orbit, on video, and is in line with CBS's expanding tele plans. Lawrence Lowman, CBS vice prexy in charge of tele, will preside. Stanton will make the opening address.
NEW SCREENING DATE! RKO RADIO PICTURES, Inc.
NEW YORK TRADE SHOWING "I REMEMBER MAMA"
will be held at the
NORMANDIE THEATER
51 East 53rd St., at Park Ave., New York, N. Y.
MONDAY, MAR. 8, at 10:30 A. M.
-and not on Wednesday, Mar. 3, as previously advertised.