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Intimate in Character international in Scope Independent in Thought
The Daily Newspaper Of Motion Pictures Twenty-Nine Years Old
FDAILY
NEW YORK, WEDNESDAY, MARCH 10, 1948
TEN CENTS
jEEHinG FinflL APPROVAL TO TDK SOLUTjOJ)
Vew TOA Plea Likely ii Divorcement Ordered
^ould Ask Modification '-'[ f Federal Court Decree; Dard Okays ASCAP Deal
[art Coast Bureau of THE FILM DAILY Mr'Hollywood — In event the Supreme urt's decision requires divorcement ?,:•: theaters, it is likely TOA will ask sww York Federal Court for a modir.iiation of its decree. TOA's board ::, directors ratified the ASCAP deal. i Department of Justice will with.":: Id any action on the taking of -T iffith, Schine and Crescent cases to : preme Court until high tribunal : : sses on appeal in New York equity w|:ion, Attorney General Tom C. ifvark said here.
• He also declared that there was (Continued on Page 8)
ASKS RETAIL AD STATUS FOR THEATERS
Newspapers Should Offer Local Rates for Comparable Lineage, Emerling Tells N. E. Ad Executives
ponsor Agrees to Pull ack Fireman's Bill
-: \lbany — The industry won a leg
--ative victory of sizable propor
;' ns yesterday when Assemblyman
-r9lliam E. Clancy was reported
tdy to recommit the bill that would
.tion firemen in the theaters at
j| owners' expense.
■"'Earlier in the day, in the wake of
T,.iitional protest from owners and
: -ion operators in upstate localities,
(Continued on Page 7)
Springfield, M ;
should recognize theater as a legit lishment and offer theaters local retail advertising rates for comparable lineage, Ernest Emerling, advertising director of Loew's Theaters, advocated yesterday in an address before the New England Newspaper Advertising Executives Association and a group of advertising: managers of New York State dailies. The theater.
i s s . — Newspapers the motion picture imate retail estab
EMERLING Emerling argued.
"has merchandise to sell which has peculiar interest to almost all of your circulation." Pointing out that film houses are probably 90 per cent dependent on newspapers to sell their attractions, Emerling observed, "this makes the theater a good customer every day you publish, because it spends a larger percentage of its gross than perhaps any other retail advertiser in town."
Emerling suggested. "Give theaters the retail rate for space they use and. at the same time, make it very plain that the the; ater is buying display space and I no so-called 'tie-up' or free publicity. Let the editorial department run its movie page on the same high editorial plane it does other departments and pages in the newspapers. Eliminate, what (Continued on Page 7)
xramount Drops 2-Reel lorts, Ups Singles Prod.
Tfeising costs and a definite trend
theaters toward one-reel subjects
,« --e caused Paramount to drop the
j-reel musicals from its short sub
t schedule for 1948-49, it was aninced yesterday. ™ To compensate for the musicals, (Continued on Page 81
New Highs for E-K Sales, Profits in r47
Rochester — Eastman Kodak sales and net profit hit new record highs in 1947, Perley S. Wilcox, chairman, and Thomas J. Hargrave, president, reported in the annual financial statement to stockholders. Sales for the year totaled $351,751,098. while net earnings amounted to $43,199.254.
Comparable 1946 figures were $274,703,448 in sales, and a net profit (Continued on Page 7)
Record Sales, Profits For Techni. in 1947
Technicolor's increased capacity will not be used to offer producers more pictures in 1948, but to reduce the excessive backlog: of print orders, according to Dr. Herbert T. Kalmus. president and general manager, in the report of Technicolor. Inc., and subsidiary, Technicolor Motion Picture Corp., for the year ended Dec. 31, 1947. _
"In this way it is expected that (Continued on Page 6)
All Available 359 "GA" Prints Easter
Easter week-end bookings for Gentleman's Agreement" will involve every available print of the film for day and date showings in 359 key cities. This is considered by 20th-Fox to be one of the greatest holiday booking records ever made by the company and will inaugurate general release of the pic.
U.S. Czech Filming in Doubt
Plan Calls for Use of Blocked Funds There
Ansco Film Manufacturing Pace Sets Company Record
Ansco division of General Aniline & Film Corp. is producing more film than ever before in its historv and is spending upwards of $2,000,000 in the first stage of a plant expansion program, Jack Frye, president, (Continued on Page 6)
Washington Bureau of THE FILM DAILY
Washington — Status of negotiations between an American group whose assets within Czechoslovakia were exnropriated by the post-war Czech Government and the Czech Government to produce a film on the life of Dvorak in Czechoslovakia and market it throusrhout the world is not known here, although prior to last (Continued on Page 6)
Announcement Due Today; Nearer to Agreement Now Than Any Time Previously
London (By Cable) — Final and official approval of a formula to settle the seven-monthold Anglo-American film impasse was once more deferred yesterday but it was apparent here that the participating negotiators were nearer to a solution now than they had been at any time during the negotiations.
After parleys yesterday, it was reported that Harold Wilson, Board of Trade president, and Eric John(Continued on Page 8)
Sees Gypsum Decision Applicable to ASCAP
Washington Bureau of THE FILM DAILY
Washington — Allied General Counsel Abram F. Myers yesterday predicted that the face of TOA is about to redden as a result of Monday's Supreme Court decisions holding price fixing through patent licenses agreements in violation of the antitrust laws.
"Substitute the word copyright for (Continued on Page 8)
Sorrell Tells Labor Com. Of Monies Rec'd By Walsh
Washington Bureau of THE FILM DAILY Washington — Prexy Richard F. Walsh of IATSE was a beneficiary of $125,000 "slush fund" collected by the union leadership in 1935, CSU head Herbert Sorrell said yesterday. He declared that Walsh had paid income taxes on $4,080 of the money, but was vague about what other (Continued on Page 7)
Peron Gov't to Buy Control of Film Biz?
Buenos Aires (By Cable, Via Montevideo)— Fifty-one per cent Governmental control of all phases of the film business is imminent, according to trade observers here. The Peron administration, however, will buy up control and not confiscate the majority stock.