The Film Daily (1948)

== ednesday, March 10, 1948 3fc imerling Asks Retail id Status for Houses i Continued from Page 1 is to me, the obnoxious tie-up between business and editorial cLr^rtments." h .^4eding that film advertising is Unorthodox, Emerling emphasized rjjrriat it has to be. "We are merchandising perishable products," he refunded, "just as perishable ... if "4ot more so . . . than the vegetable Vendor's stock in trade. . . . Once a pjat in a movie theater is not sold . . . i can never be sold. The merchant "-i . . whether he is selling shirts or -Garniture ... or Cadillacs . . . retains s merchandise for sale on another 5 In pointing out that a group of ajj ew York newspaper representatives ||§e working with a misleading set ±: figures on the amount spent by ;3ni companies on newspaper and magazine advertising, Emerling repealed the total spent by 12 major M -mpanies during 1946. Figures 3j«ow: of $13,000,000 spent by the •mpanies, newspapers received $7.. j. 0,000; magazines, $4,000,000, and J.dio, $1,836,000. In additiom he v, lid, Loew's Theaters spent $2,<50,£90 in local newspaper advertising. M Emerling cautioned against . propaganda about doubling and tripling of film advertising bud._ gets. "It just isn't in the cards," '..".. he said. He told the publishers ,.'' "we hope to spend as much in Jj 1948 in newspaper advertising lj. as we did in 1947 — despite the T! economies forced upon us by the British ad valorem tax. rising . labor and production costs, and ^ new taxes imposed by some ;qf|j states and municipalities." Emerling cautioned: "The impres ! on is more or less general that ■;:j eaters are an easy touch. This ^ji-ould be past tense. We were an sy touch. .^"I admit that we are not the ,tiartest space-buyers in the world : j-and have spent money freely. This Ms especially time during the war . wars. It's common knowledge that yjjfe have tightened up — in ail depart ents. We are no longer the push Jjrers we once were." j ; In this connection, Emerling xarned the publishers that a move i raise local amusement rates to ! eet the national rates, where the rmer are lower — without allowing rency commission, or the 10 per nt paid the Xew York representa would result in less lineage for iwspapers. "Budgets cannot be iked in a falling box office market," observed. STORKS new posts El Paso, Tex.— A son has been rn to Mr. and Mrs. Robert Moore, -ther is assistant manager of the ;£ jigwam Theater. AL CAMPBELL, head shipper, Columbia, Omaha. GEORGE HARRIS, house staff, Loew's Strand, Syracuse. RALPH REDMAN, manager, Broadvue, Cleveland. NORMAN ALLEN, booker, Co-operative Theaters of Ohio, Cleveland. ERRON FLETCHER, manager, Strand, Berlin, N. H. RAYMOND LEVESQUE, manager, Albert, Berlin, N. H. JACK DEHMER, Jefferson city manager, Beaumont, Tex. R. L SUMMERLIN, manager, Monroe, Monroeville, Ala. J. CALDELLI, office manager, 20th-Fox, Chicago. WILL GRAHAM, salesman, 20th-Fox, Buffalo. JAMES PLUMMER, manager, Rodeo, Indianapolis. FRANK HAMMERMAN, Quality Premium Distributors branch manager, Philadelphia. RALPH STITT, advertising manager, Filmack, Chicago. HARRY COHEN, manager, Kay Film Exchange, Washington. Raibourn Sees Flood Of Tele Test Actions A maze of fine copyright and ownership points will have to be solved before television becomes an everyday part of theater programming, according to Paul Raibourn, vicepresident of Paramount. "It is entirely likely." Raibourn observed. "that test suits wall spring overabundantly and confusingly from all sides." Raibourn pointed out that the technical problem of picking up a television program and projecting it on a theater screen has been solved by Paramount's intermediate film system. But, he pointed out. the ability to do this is not the entire solution to the problem of using television regularly in theaters. The Paramount vice-president suggested that television networks may be bound together by film, arguing that a televised news event,' occurring in New York, can be on television and theater screens in Chicago within five hours. This, Raibourn said, "makes a cumbersome slow poke of the present newsreel and brings visual reproduction of actual moving scenes well within the realm of the newspaper time element. Scrrell Tells Labor Com. Of Monies Rec'd By Walsh (Continued from Page 1 I amounts, if any, had gone to Walsh. The money was reported collected from IATSE members over and above regular dues payments. Sorrell declared also that Robert Denham, present XLRB general counsel who as trial examiner heard the set dresser case in Hollywood in the Summer of 1945, was in the producers' pocket, and that Gerard Reilly and John Houston, then members of XLRB, should have disqualified themselves from sitting on the case because one held stock in a theater chain and the other was trustee of an estate in wmich theater stocks were a major factor. He said their 1945 decision providing for an election in which both strikers and replacements could vote was actually a reversal of their original plans — a decision barring the strikers from voting was on the mimeo machines when Houston, who switched his vote allegedly, was apprised that Reps. Ellis Patterson and Helen Gahagan Douglas might publicly attack him as prejudiced in the case because of his interest in pix stocks. Sorrell said he had welcomed the entrance of MPAA prexy Eric Johnston on the scene and had anticipated "a new era in labor relations" in the studios. If Johnston, Pat Casey or Eddie Mannix "who cuts my throat but is honest" were in charge things would work out, he said. Sponsor Agrees to Pull Back Fireman's Bill i Continued from Page I) several amendments were made to the original legislation, but were considered unsatisfactory. It was generally agreed that the bill, hastily drawn, contained many ambiguities and very possibly did not clearly express the intention of its framers. As it was written, it would have required the payment of $10 each to a minimum of two firemen for each performance. Such a levy would clearlv drive exhibitors out of business and was therefore immediately met with wide and vigorous protest which has undoubtedly been successful. One amendment would have made the measure applicable only to those places presenting live talent, and would have placed a S20 ceiling on payments to be made by theaters of less than 7,000 capacity. While the amendment would have permitted the vast majority of film theaters to escape the payments, the industry opposed the change on principle. Albert Wetjen Dead San Francisco — Former Screen writer Albert Richard Wetjen died here at the age of 47. A world traveler who went to sea when he was 13, Wetjen saw service with the British Army in World War I. Eastman Kodak Sales and Profit Set Records in 1947 (Continued from Page I) of S35, 691.318. Last year's earnings were equal to $3.46 oer common share, compared to $2.85 per share in 1946. Professional motion picture film sales amounted to nine per cent of the comoanv's 1947 sales, it was re ■ vealed, indicating: that film companies spent over S31. 000,000 for Eastman raw stock during the year. Commercial and professional nhotographic sales accounted for 25 per cent of the company's sales, while the ton classification was the amateur photographic market, resulting in 30 per cent of Eastman's sales. M G M TRADE SHOW NEW YORK-NEW JERSEY TERRITORIES ONLY * THE SEARCH FRIDAY, MARCH 19 9:30 A.M. M-G-M SCREEN ROOM 630 Ninth Avenue, New York City