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Arthur DeBra
MPAA
m test 44th Street
Sew Yor% Hew Yofk
uccess Story
Paramount opened "ALBUQUERQUE" at prelease World Premiere engagements in the Southwest with special promotion and star appearances . . . and as expected, it did sensational business in these home locales.
But now we can report that beyond expectations, this sensational business has been maintained in every part of the country and without special promotion. "ALBUQUERQUE" IS DOING TOP "A"PICTURE BUSINESS IN "A" TIME IN "A" HOUSES ALL OVER AMERICA!
At the Paramount in Springfield, Massachusetts, its first 2 days were 25% better than "California", hitting 60% of the first 7 days of "Perils of Pauline." Simultaneously, the Victoria on Broadway reported first Saturday and Sunday 30% over Paramount product playing that house in the boom year of 1946.
Meanwhile, across the country, Los Angeles, Hollywood and San Francisco all played to business on comparable levels.
In midwest cities like Milwaukee, St. Paul and Oklahoma City, "ALBUQUERQUE" led "Pauline"— and in New Orleans, its first date in the south, it beat "California" by a substantial margin.
The strength it is showing in smaller situations is also important. Glens Falls, N.Y., is typical of many such spots reporting "Pauline"-plus business.
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RUSSELL HAYDEN. CATHERINE CRAIG* GEORGE CLEVELAND
Directed by Ray ENRIGHT
Screenplay by Gene Lewis and Clarence Upson Young
A Clarion Production
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