The Film Daily (1948)

00 NOT REMOVI ri Street , Uev To: Intimate in Character International in Scope Independent in Thought The Daily Newspaper Of Motion Pictures Twenty-Nine Years Old ar^**FDAILY' :s =.= iikO^^t, NO. 59 NEW YORK, FRIDAY, MARCH 26, 1948 TEN CENTS PIK EXPORT POLICV PHVIHG OFF it | Allied ASCAP fight Goes On J Washington— Ab ram F. J Myers, Allied Genera? m Counsel, said yesterda; jj he will discuss furthes 3 steps in his organizajfl tion's anti-ASCAP camj^ paign with Allied leadUse ers. Beyond making it too clear that Allied will 1 continue the campaign, ces he was not willing to ,atj comment on the House ■ f$ Judiciary Subcommittee ^afc action of Wednesday ;tii killing the Lewis Bill. 1 Wiens Heads Para i:ei Branch in Denver Walter Wiens has been 1 named Paramount branch manager in Denver tc fill the vacancy caused by the recent death of Chester Bell. James JGrady replaces Wiens as Cincinnati branch chief. Theaters Back To Beam Cain Theater biz on the basis of reports to Paramount from theaters playing its product is again equaling the levels of the boom period, and in some instances is even exceeding wartime and 19^6 highs. Selectivity Brings B.O.Jump in All MPEA Countries/Attendance in Upswing in ltaly,France kPEA has reported to President Eric A. Johnston that the new program of careful selection of topflight pix for export including more color features seems to be paying off. In the lands where MPEA operates, U.S. films are doing better and better at the box office. There also has been an upswing in attendance of Hollywood films in both France and Italy. U.S. PIX IN EUROPEAN GAINS Washington-Eric Johnston told President Truman yesterday about the new British pix agreement, and reported also that attendance at American pix is on the upsurge throughout Europe even the "Iron Curtain!1 countriesdespite heightened Soviet efforts to promote their pix. The President registered satisfaction at both reports. OCTOBER AS JOA YOUTH MONTH October has been designated as Youth Month Saluting Young America, and TOA's positive program coinciding with regional conferences of experts on juvenile delinquency will take place at that time 20TH-FOX TO EXPAND WEMBLEY London (By Cable)-Spyros -P. Skouras and Murray Silverstone, arriving here next week, are expected to approach the Board of Trade on 20th Fox's British studio plans, stymied during the past year. Project is understood to contemplate rehabilitation of Wembley Studios' two sound stages and addition of third. One of existing stages was blitzed. Studios have been shuttered since World War II. Hudson Heads TOA Pix Plug TOA wi.'i launch in sarly April a national program designed to advise the film-going public that a wealth of top-quality pix can be expected from Hollywood in the months ahead. Ted H. Gamble told the industry press yesterday. Spotlighted will be some 24 films selected from f orthcomi n g product. Earl Hudson, UDT circuit chief, will direct the plan from New York. Info, compiled with the aid of MPAA' s Ad-Publicity Directors Committee, headed by Maurice Bergman, will be disseminated to reps, who vill "plant" stories locally as well as using local screens. First story runs Apr. 4. AussSes Talk Further Cuts Sydney (By Cable)— Next year's dollar import program will contain "cuts" in quantities of some commodities, M it is officially announced, causing some apprehension in distribution circles.