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Friday, March 26, 1948
AT&T Filing Video Rates
A. T. & T, ' s growing network of television channels will be placed :'~*W consnercial basis next week with the filing of a rate schedule with the F.C.C.
Under the proposed rates, a channel between two cities will cost the broadcaster $35 a month per airline mile for eight consecutive hours each day, and $2 a month per mile j for each addtional i consecutive hour. For part-time service the rate will be $1 per airline mile for the first hour of use and one fourth that for each additional consecutive 15 minutes. In addition, a charge
ranging from $200 to $500 per month will be made for use of termini al equipment and its maintenance.
3 Muni and Rothman In Producing Co.
Paul Muni and Joseph Rothman are organizing a new company to pro* dues independently. They sail for Sweden today for a threemonth tour to explore possibility making first pic, story on life of Alfred Nobel, in Bur ope in Summer. Second pic will probably be "Sunday Breakfast," to be made here. Muni and Rothman wil] visit England, Sweden, France, Switzerland, Egypt.
Ringing Down the Week's l\eivs Curtain
***BACK IN NOVEMBER when 20th" s "Gentleman's Agreement" opened in New York after a build-up
THAT DREW RAVES FROM SHOWMAN Ph 1 L M. MENTIONED
that Charley Schlaifer and his staff were not
SITTING BACK AND TAKING IT EASY...We'd LIKE TO REPEAT THAT AND DOFF OUR HATS TO THE JOB THEY HAVE DONE.. .AND PARTICULARLY FOR THE WAY THEY MADE THE MOST OF THE ACADEMY AwARD THE OTHER NIGHT... If EVER A DEPARTMENT WAS GEARED TO TAKE FULLEST ADVANTAGE OF AN "OSCAR11 HERE IT WAS...
Buying the WJZ newscast directly after the Academy broadcast Sunday morning was fast and smart thinking to cash in immediately on the award rad io-wise. . .The New York ads on Sunday ran the line "HERE IT I3J The Most Honored Picture in Screen Hi story]8. . .That made Award-conscious READERS IMMEDIATELY SEE THE TIE-IN...
•♦♦MONDAY'S ADS left no doubt that "Gentleman's Agreement" had won the "Oscar" as the best picture OF THE YEAR... WHILE ALL OVER THE COUNTRY ADS, TRAILERS, "A" BOARDS, STORIES AND STILLS WERE BREAKING ON THE IMPETUS OF A FIELD STAFF ALERTED OVER THE WEEKEND .. .AND FOR A TOP PUBLIC RELATIONS JOS A SPECIAL TR I 3UTE GOES TO ScHLAIFER FOR THAT NEWS BUREAU HE SET UP TO SUPPLY THE PRESS WITH INFO ON ALL AWARDS, WHETHER THEY WERE 20th'8 OP NOT . . . H0sCARfl SHOULD BE
proud... The "Gentleman's Agreement" award marks the culmination of an i nteregateo promotion and sales policy where everything meshed from the
FIRST SCREENINGS TO THE FINAL SUCCESS ... Th I S PERFECTLY CONTROLLED HANDLING SHOULD PAY OFF HANDSOMELY WHEN THE ZanUCK PIC HITS 359 DATES NEXT WEEK... And NO PICTURE DESERVES it more!...
♦♦♦SOMETHING NEW: Loew's Int'l. has started
SCIENTIFIC TESTING OF SPANISH TITLES IN FIVE
Latin American countries for Metro pix... ♦Harriet Margulies leaves THE FILM DAILY ad dep't staff today to join London Films. . ."Good public relations: To permit larger congregations, Century Circuit has offered two of its L. (.Theaters to churches for Easter services.., T T T
Houck Starts Texas Circuit
Temple, Tex—New Texas chain enters the arena in the guise of Joy Houck' s Texas Theater Circuit, with Corbin Houck in charge of operations. Houcks,
who recently acquired the Queen and Strand Dallas, has purchased the Palace and Texas, Cisco; Star, Rising Star and Plains, Cross Plains, from Forrest Dunlap.
Gottesman Forms Shenandoah Films
Hollywood-Joe uottesman has announced the formation of Shenandoah Film Corp. as an independent production company. Shenandoah, it is believed, will have partial affiliation
with Eugene Frenke's United California Productions.
Tee-off film will be Guy de Maupassant's "The Necklace" and 1948 -1949 production will include the following properties: "The Grand Canyon Story, "Furbish the First," "Tickled Pink" and "The Road to Nowhere."
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