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Wednesday, July 10, 1918
DAILY
Captivating Star and Great Cast Make Old Hokum Register with a Bang
Viola Dana in fight and her pa won't let her, so she puts on her broth
"OPPORTI TINJTXV" ers clothes and goes anyway. Hale Hamilton and Ed
urruR I U 1X1 1 I ward Abeles are at the fight and Hale tells Edward that
Metro he will offer "opportunity" to whoever occupies the va
cant seat next to him. Of course, this is Viola, who
DIRECTOR John H. Collins Comes to the fight in a get-up that makes you think of
AUTHOR Edgar Franklin Toto, the clown. It is so very apparent that she is a
SCENARIO BY. John H. Collins girl m hoy's clothes that you think the author has over
„.-,„„...... ' i^i,„ \~„niA stepped considerable in not having Hale and Edward
CAMERAMAN John Arnold dis^yer that ne lg a gne untn thefe last ^ but after
AS A WHOLE Old hokum made delightful enter= the thing gets going you know tnat tne auth0r doesn't
tainment by direction and excellent cast. expect you to take this seriously at any stage, and you
STORY Usual complications involving girl who don't worry about it, because it provides laughs aplenty.
masquerades as man. Obvious, but certainly We have tne old hokum of Hale and Edward taking
registers some truly funny situations. the "DOy" to their apartment, ordering the butler to
DIRECTION Rather slow in getting started, but prepare "his" bath and sech, which, coupled with Miss
kept it funny and injected several touches that Dana's cute tricks and some great titles, makes it go
will register with a bang anywhere. over with a bang. "We also have a hotel "defective" in
PHOTOGRAPHY Very good this who gets laughs because he does all the things that
LIGHTINGS ....'.'.'.'.'.'. '. Artistic' with "a 'few exceptions a re-ular detective wouldn't do.
rAMPDA wnoi^ vprv o-nnd During the bath incident and at several other times
CAmtKA wukk . very goou we haye situationg that aimost become naughty, but
STAR Captivating and has cute tricks; puts this they aiways cut just before anything happens, and they
over great. never become offensive, because any audience is going to
SUPPORT Very good indeed. Might be called all= take the whole thing in the spirit of fun.
star. . Near the finish, Hale comes in the "boy's" room where
EXTERIORS Satisfactory ne tiiSCOYers that she is a "loidy." In the meantime, Viola
INTERIORS Generally artistic has sent for her regular clothes, which are smuggled in
DETAIL Commendable by her maid. Edward Abeles has a wife who comes in
CHARACTER OF STORY '. .' .' .Old hokum 'entertainingly Just *n tl™e *° discover Viola's hat in her hubby's apartpresented. Almost a Keystone at times, but ment and the plot thickens until Viola's pa who had most audiences will think it great stuff. been told by the defective that Viola had been mur^^., ^^ ^^^r^.,^^w^.^, . . . . ,. dered, arrives and clears the mystery. Hale captures LENGTH OF PRODUCTION. . .approximately 5,000 feet Viola for his>n and Edward and nis spouse kiss and make
up.
THIS thing doesn't really get to you at the start, Edward Abeles, who was Hale's Pal, was starred in
but along about the beginning of the second reel, "Ready Money" and other early Paramount releases, and
it begins to get very funny and keeps up the pace is well-known on Broadway. Hale Hamilton is another
to the finish. From the second reel on I have a hunch Broadway favorite, and once did a Keystone for Mack
that the average audience is going to excuse the obvious Sennett. His work in this establishes him as a real
story and old hokum and fairly eat this up. As far as find for pictures. Frank Currier is great as Viola's father
the title is concerned, the "Opportunity" is mostly Miss while Joseph Burke as the "nut" detective and Frank
Dana's and, say boy. she certainly commands your at Lyon as the butler made their roles stand out. Elsie
tention and slips you some real chuckles all through this. MacLeod was Miss Dana's maid, and Sally Crute was
The real fun starts when Viola wants to go to a prize Edward's wife.
Play Up Star and Exceptional Cast; Make It Plain That This Is Comedy
The Box Office Analysis for the Exhibitor
This has been produced purely for laughing purposes and as such, it certainly ought to register big with audiences anywhere. Miss Dana has established quite a folLowing in many communities and her work in this will surely captivate the most hardened fan. I would also make some noise about the supporting cast in this as several of them have been starred individually on the stage or in pictures in the past, and their names should pull business.
1 don't think the title will pull any business, because it does not suggest that this is a comedy. Metro certainly lost an opportunity when they pinned it on this for a title. To make up for the shortcomings of the title I would subordinate it with catchlines like these: "The laughable predicaments that befell a girl who dressed up like a man so she could attend a prize fight."
"The embarrassing circumstances that confronted two men when they discovered that their adopted "pal" was a girl in boy's clothes."
You might use some K. C. B. style of copy like this : VIOLA DANA didn't want to be a girl . . . BECAUSE GIRLS couldn't attend prize fights ... SO SHE appropriated brother's clothes . . . AND TWO well meaning men . . . TOOK HER to their apartment . . . AND TOLD the butler ... TO GIVE the "boy" a bath . . . AND EVERYTHING . . . AND THEN Viola knew . . . WHEN A feller needs a friend ... < BUT SHE wiggled out . . . WITHOUT RUINING her reputation ... OR ANYTHING . . . BUT SHE had her little difficulties . . . AND YOU'LL laugh at her predicament . . . WHEN YOU see her . . . IN "OPPORTUNITY" . . . WE THANK YOU. Run this copy one line under another, a la Kenny Beaton.