The Film Daily (1918)

Page scan 00032 from The Film Daily

Record Details:

Title:
The Film Daily
Date:
1918
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1918)
Leaf #:
00032
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
August 01, 2024
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Wtfftt DAILY Sunday, July 14, 1918 Feature Star, Title and Leading Lady. Must Not Be Seen Backwards The Box Office Analysis for the Exhibitor Wallace Reid in "THE FIREFLY OF FRANCE" Paramount Wally Reid has had some good productions in the last few months and I believe that will add to his following because he has had a chance to be the handsome, manly hero and puts it over very effectively. Since Ann Little played opposite him in his last success, "Believe Me Xantippe", I would feature particularly the fact that she also appears in this. The Firefly of France has a good swing to it for a title and you should be able certainly to do business with the war spy story centered about an aviator at this time. I would make a special feature of the fact that this is a mystery story and I am quite sure that if you will properly exploit the idea of not allowing anyone enter the house during the hour that the picture is on that you will find that this arouses more interest and brings more people out of curiosity than if you permitted it to run in the normal way. An ad which would get attention on this would be a cut of Wallace's handsome, smiling face up in one corner with this statement centered: "See how he won his cross in the 'FIREFLY OF FRANCE' ", placing this title of the film in big type across the bottom. Do not run wild on your promises in this and understand that there are only a few short flashes of battle action which is all night stuff, but you can safely promise that it is an absorbing mystery story with considerable patriotic punch Stories Wanted For HAROLD LOCKWOOD Send to Submit With Your Story a One-Page Synopsis FINIS FOX 230 West 38th Street New York HONORARY MEMBER M.P.D.A. Producer o(T^> "JeveY Scandal" ~<t5hoesT~ "Hypocrite^" -VheteAteMy Childi-en^^Price o$ atfoodTime "^Doctor aadtteWomauM "For Husband? Only"