We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
60
iMi
DAILY
Sunday, July 14, 1918
Play Up Name of Star and Supportand Soft Pedal the Sordid Theme
The Box Office Analysis for the Exhibitor
Sessue Hayakawa in
"THE CITY OF DIM FACES"
Paramount
This talented Japanese actor has a remarkable following in many communities, usually appearing in heavy roles such as we have in this and were it not for the fact that present conditions should receive consideration in presenting this class of entertainment, I think most audiences would admire him in this.
Although the ending is logical, it is certainly sad and although American audiences would rather see him die than become the husband of a white girl at the finish, the last scene, showing the star dead at the feet of his insane white mother will certainly put your gang in a gloomy state of mind after witnessing this.
If you play the production, I would advise booking a good comedy in conjunction with it to lighten up the program.
If your audiences appreciate artistic photography and superb settings, you can certainly go the limit on this angle in your advertising because this has been unusually well produced.
I wouldn't dwell on the story in my advertising because I am sure that folks are not out looking for heavy entertainment these days. I would play up the name of the star, mentioning some of his recent successes, and would also give considerable prominence to Doris Pawn, who appears to very good advantage in this production.
The title certainly does not create the impression that this is light entertainment, so you will have no alibis to offer if you go after your advertising on this basis.
/ Want A Real SECRETARY
Important
Address all letters
Secretary Application
WID'S DAILY
71-73 W. 44th St., N. Y. C
"V/"OUNG man not subject to draft, or young -* lady with good experience in film business.
Courtesy, ability to take rapid, difficult dictation, executive ability, thoroughness and accuracy in following up and attending to details are all absolutely essential.
This is probably the best opportunity in the film business for the one who can really make good. Many little things and many big things to be done — but all must be approached with the same enthusiastic desire to get them right.
Do not apply in person until given an appointment. Write fully giving all details as to experience and ability and state salary expected to start. Future salary limited only by your ability to make good. Don't write unless you know you can make good in a big way.
WID GUNNING