The Film Daily (1918)

Page scan 00070 from The Film Daily

Record Details:

Title:
The Film Daily
Date:
1918
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1918)
Leaf #:
00070
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
August 01, 2024
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jM^P DAILY Sunday, July 21, 1918. You Can Safely Forget This Unless You Are Scheduled to Play It The Box Office Analysis for the Exhibitor Irene Castle in "THE FIRST LAW" Astra=Pathe This will probably get by as a program offering with the gang that isn't too particular but it certainly isn't going to bring any cheers nor does Miss Castle register in this as well as she has in some of her past offerings. I think that Miss Castle is quite a favorite with the "brows" on account of her reputation as a dancer and the women go to see her just to get ideas in feminine attire but she doesn't appear in many stunning creations in this as her role in the early part of the offering requires her to dress very plainly. I would play up her name and also Antonio Moreno, however, if you do decide to play this, because there isn't much else to talk about in exploiting this production. You might use catchlines like this to stir up interest: "A story of tangled lives, proving that self preservation is the first law of humanity." "The strange circumstances that compelled a woman to steal from her husband to keep him from learning the tortures of her past." You might shoot some questions in your ads like this : "Would you steal from your husband if you dearly loved him? See Irene Castle in 'The First Law' ". "Have you ever been the victim of blackmail? See Irene Castle in 'The First Law' ". I certainly would let this slip by if I was not obligated to play it. €J The only studio concentrating on the production of features to the exclusion of all other details. Productions made by contract Perfect facilities for individual producing units with or without contractees supervision. The BRUNTON STUDIOS ROBERT BRUNTON COMPANY Melrose Avenue :: Los Angeles 'By Your Works You Are Known Recent Productions "Madam Who" "A Man's Man'''' "Patriotism'" 'Carmen of the Klondike' "Turn of a Card''' "Alimony" "The One Woman" "More Trouble" "The Bells" "Sierra of the Sixties" "All Wrong"