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10
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DAILY
Sunday, July 21, 1918.
Is Too Light and Poorly Done, But Name May Help It
The Box Office Analysis for the Exhibitor
Corrine Griffith in
"LOVE WATCHES"
Vitagraph
I don't see any reason why you should play this unless you figure that there is a possible chance to get it over on the alibi that it is a screen adaptation of a New York stage success in which Billie Burke starred. You know how far you can go on that, I don't. It all depends on the attitude of your patrons and how often they have been "bunked"'.
Personally I have a hunch that the statement that a story has been a successful New York play has very little weight these days unless the folks really know
of their own information that it has been a success. They have been "told" about such successes too many times when the entertainment offered failed to make good.
Most of you know that it is hard to put over a practically unknown star in an ordinary film. Your whole problem on this one is to figure out just how much your folks know about the title "Love Watches."
Unless you get this on a contract I would dodge it but if you have to play it. put all your emphasis on the fact that this is light comedy and get what you can out of the Billie Burke success thought.
American Film Co. Productions To Be Sold Direct — Through Pathe Exchanges
IAVISH to announce the consummation of arrangements for the handling of future American Film Co. productions through the thirty Pathe exchanges in the United
States.
These attractions will lie sold direct by American Film Co. representatives and include subjects starring Mary Miles Minter and Margarita Fisher and the William Russell Productions.
They will be stories by prominent authors directed by Edward Sloman, Henry King and Lloyd Ingraham. Each production will be ready for the exhibitor's inspection sixty days in advance of its first booking.
Effective Monday, July 22nd, personal representatives of the American Film Company, Inc.. will be established in
each Pathe exchange, prepared to meet exhibitors, arrange DOOkinWS the Subjects and receive applications for
All exhibitors, including managers of first run houses managers of circuits, and bookings associations are invited to communicate with American Film Co. representatives or lathe exchanges at once regarding these new and greater
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President
AMERICAN FILM COMPANY, INC. (i227-«235 Broadway, Chicago
Studio: Santa Barbara, Cal.