The Film Daily (1918)

Record Details:

Title:
The Film Daily
Date:
1918
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1918)
Leaf #:
00084
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
September 21, 2023
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22 Sunday, July 21, 1918. Delightful Star and Treatment Make This Pleasing Entertainment The Box Office Analysis for the Exhibitor Enid Bennett in "TH E VAM P" Ince=Paramount Many of our young folks are going to consider this about the best Enid Bennett production they have ever seen. This beautiful star certainly shows to advantage in this and the whole production has been handled in a way that makes it delightful as light entertainment. While the title is intended as comedy, some of your folks, not being acquainted with Miss Bennett's work, may think it is a sure enough vampire play so I would make it plain in my advertising that this is a comedy drama with patriotic trimmings. The spy doin's is brought in as a matter of fact, the story, for the most part, being built around the romance of the young married couple. For your ads, you might use a cut of Miss Bennett with the caption: "Could this young lady 'vamp' you into marrying her? See Enid Bennett in 'The Vamp'." Or you might direct an ad to the girls like this: "Girls! Is your sweetheart indifferent? Do you find it difficult to keep him interested? Did you every try 'vamping' him? Enid Bennett landed a good-looking, young minister that way. See 'The Vamp'." I would bill this as "The story of an innocent little beauty who Avon a husband and routed a German spy plot by playing vampire." I would use the name and photos of the star liberally In my advertising and lobby display and would mention the rest of the cast as they have appeared in many productions and each has an individual following that should mean just that much more at the box office. Stories Wanted For HAROLD LOCKWOOD Submit With Your Story a One-Page Synopsis Send to FINIS FOX 230 West 38th Street New York Jtttiden* of Sc*ee±ic±a& is tiiat person -who is crocking to malce t3a.e cinema a*4 Secure la* ttaefttttt* e e* m ■*• Jj^ --*>*.