We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
T^<^fcs7
Sunday, December 29, 1918
Hammer on Star's Name and Stage Sets. It Will go Over
Box Office Analysis for the Exhibitor.
Gaby Deslys in
"INFATUATION"
Eclipse — Pathe Dist
This will meet with general favor if your fans are good natured. Those who have heard of Gaby will be glad to have a chance to see the very much discussed French actress who created such a sensation here and in Europe several years ago." Gaby is still as pretty as ever and the average fan isn't going to worry any over the fact that she's not much of an actress. She gives a pleasing performance as a dancer and the women will enjoy looking over her gowns nd general get-up. They will probably have a fine time picking her to pieces.
Tn the exploitation of this, undoubtedly your biggest
drawing card is the name of Gaby. The title too is rather sensational, and combined, they're going to look for something big. It's not for you to hammer upon the merits of the production, because there's really nothing big about it, but you're safe in talking about some big stage scenes. They'll be satisfied with just Gaby without expecting a production.
Play up the stage sets. Say it presents a famous Parisian musical comedy success on the screen. Talk about Harry Piker. He hasn't much of a part in this, and doesn't even dance with her, but the gang will be interested in the fact that he is Gaby's American dancing partner. You can tell your women folk that now the war's over and they better lend an eye to the latest in Parisian models.
WAT
SHALL
WE DO
with
htm
McCLURE'S-WORLD
Harry Revier, Director