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T&4&
AIL.V
Sunday, December 29, 1918
Make the Most of Good Advertising Title and Name of Star
Box Office Analysis for the Exhibitors.
Evelyn Nesbit in "I WANT TO FORGET"
Fox.
Even if Evelyn wants to, the Fox people won't let her forget her past. This title has a very slight connection with the story, but is just the thing to bracket with the name of Miss Nesbit, if you want to give your folks an idea that the film has to do with the sorrowful girlhood of the notorious young woman.
From the box office standpoint, this is good business, because Miss Nesbit's best asset is hgr unusual personal life. Merely considered as an actress, she wouldn't mean much to your fans, although in credit to her professional efforts, it should be said that she gives evidence of a sincere purpose in trying to develop her art.
For advertising reasons and not because he plays any real part in the story, they include Russell Thaw, which also appears like good business if you want to
appeal to the curiosity that figures so largely in the makeup of the public.
This isn't the kind of a picture that you'd go out of your way to get, but there's a chance of sliding over on the human interest lines suggested by the title. There's really no need of mentioning the character of the plot, for it wouldn't mean anything to most of your regulars. Don't promise that it is a good film because it isn't; but make the most of the title and try to get pictures of Miss Nesbit which show the beauty of her eyes and the quite interesting expression of her face.
It is particularly worth while to make a display of pictures of this type for the reason I have already noted, namely, that folks who are interested in Evelyn want something which gives them an intimate idea of just how she looks.
A possible catchline might read: "Her grief can't be wiped out but her future life may be made happy by self sacrifice. See Evelyn Nesbit in T Want To Forget'."
MAURICE TOURNEUR PRODUCTIONS
Announce the Sale of
AUSTRALIA AND NEW ZEALAND
T
AUSTRALASIAN FILMS, Ltd.
U
MILLARD JOHNSON, Representative, 729 Seventh Ave., New York City
For
The Film World's Most Unusual Picture
WOMAN"
Directed by MAURICE TOURNEUR
Negotiations now pending for all territories.
For information regarding distribution apply to
MAURICE TOURNEUR PRODUCTIONS
Selling Agents, Hiller & Wilk, Inc.
Longacre Bldg., 42nd and Broadway, New York City