The Film Daily (1935)

THE Wednesday, July 31, 1935 -c&H DAILY HERE & THERE Philadelphia — A further discussion of the proposed local buying combine took place at a meeting Monday in the Independent Exhibitors Protective Ass'n headquarters. The city was divided into six districts for zoning purposes, and each district is to meet by the middle of next week, after which a combined meeting will be held for final formation of the corporation. Bremen, O. — J. L. Hatcher is opening the Bremen here and the Majestic in Corning, following several weeks of darkness when improvements were made to both houses. Mount Vernon, O. — Schine Enterprises will increase the seating capacity of the Vive Theater here from 600 to 900 and will make other improvements. Atlanta — A vaudefilm policy is likely at the Fox Theater when it reopens in the fall under management of Lucas & Jenkins, who have just acquired the house. Stabilized Revivals In View Next Season (Continued from Page 1) change activities for a definite period. One system proposed calls for the distributing companies to make up a list of specific pictures and have their field sales force confine their efforts to this list. Another idea is to have theaters poll their patrons to ascertain which pictures they want to see again. As an instance of the extra money that is possible from repeats, M-GM has set a figure of $72,000 in a ''Thin Man" revival drive in Jack Flynn's district embracing six territories. Copyright J3ill Action Unlikely This Session (Continued from Page 1) Senator Ashurst was passed over. A drive to press for .passage has not materialized, and if the Senate should follow the expected plan of three-day recesses while waiting to consider the tax bill, prospects are that it will die on the calendar. H. G. Wells Writing Only For Films London — H. G. Wells plans to abandon his regular writing and devote himself entirely to creating and adapting stories for the screen. It is to be a temporary arrangement in the nature of an experiment, and Wells intends to devote the next three years to it. At the present moment, the world-famous author is occupied with two screen plays for Alexander Korda, "The Man Who Could Work Miracles" and "100 Years From Now", to be released through United Artists. • • • THERE'S ALWAYS something new in pressbooks these hot summer days the pressbook lads are getting so original and on-their-toes the last few months that it behooves us in all fairness to take back some of those dirty cracks we used to make in the Old Days about the paucity of ideas, initiative and general resourcefulness on the part of the publicity lads who handle the Blurb Books for the industry the latest cause for this admission on our part is the Rrand job done by Charlie Einfeld's staff on the pressbook for Marion Davies' "Page Miss Glory" • • • WE CAN go just as Screechy with praise when a job deserves it as we can go Sour with the ole razz and we want to state to you exhibs that here is a Warner Pressbook that simply dumps the entire publicity set-up right in your lap it is one of the most complete and practical showman sheets we have ever lamped on a pix • • • JUST A few highlights three distinct campaigns one for large metropolitan theaters one for first-run houses in smaller situations and a third for neighborhood houses the three campaigns were contributed by theater experts who are ACTUALLY using these campaigns in their own situations Irv Windisch of the New York Strand Jules Field of Jersey City's Central theater and Al Plough, at Philly's "nabe" Commodore • • • THEN THERE are two pip contests outlining every step of the stunts a "Dawn Glory" beauty contest, and a "newspaper plant" contest there are "Welcome, Marion Davies" stunts, to usher in Miss Davies' first production in two years a "Kiddy Korner" section woman's pages are covered with beauty hints and Fall fashions literally hundreds of tie-ups on the "Dawn Glory" slant, (that being the name of the heroine in the pix) a serialization, radio contest, how to plug the title song, and an autographed photo stunt for a co-op page yes, Mister Exhib what you call a Complete Pressbook • • • SCREEN THRILL the epic flight of the British scientific expedition over the Roof of the World Mt. Everest a GB special two-reeler released on the Educational-Fox program showing the intrepid airmen in two planes soaring 32,000 feet over the crest of the highest mountain on this planet and what a splendid job done by the cameramen! with oxygen tanks to keep alive in that rarified atmosphere with 100 below zero shooting some of the grandest stuff ever caught by a camera thrilling awe-inspiring a picture that will rock the most hard boiled out of their coma and to the apprecia tive, a Supreme Screen thrill of human courage, daring and glorious achievement and what an ace narration by Lowell Thomas! T ▼ T • • • IF YOU have a li'l ole Irish shillelah in your souvenir collection please loan it to Irv Windisch at the Strand on Broadway where "The Irish In Us" opens this morn Irv promises to return it intact IF some spalpeen from the Ould Sod doesn't steal it from the lobby exhibit Spotted at the Fenimore Country Club last Saturday Al Lichtman, George and Spyros Skouras, Abe Montague, Nathan Burkan Harry Gold, Paul Lazarus, Eddie Alper son, Harry Buckley, Jack Gluckman mebbe this is the new hangout of the Motion Picture Club m «< « » » » » REVIEWS « Anna May Wong and Elizabeth Allan in "JAVA HEAD" with Edmund Gwenn First Division 70 mins. HANDSOMELY PRODUCED AND SPLENDIDLY ACTED DRAMA WILL APPEAL TO BETTER CLASS AUDIENCES. Cast, production and direction are all first-rate in this picture. Where it lacks distinction is not in the telling of the story but in its familiar substance. Summed up the tale concerns a young handsome and wealthy sea captain, John Loder, who weds and brings home to England a beautiful Manchu princess, Anna May Wong, and then finds that he really loves Elizabeth Allan, a neighbor. Miss Wong discovers this, proposes an Oriental solution by suggesting that Loder may love two wives, and when this is rejected, seeks first to kill Miss Allan, but commits suicide instead. The picture is very attractively costumed. Dialogue is very literate and the conflict worked out principally in well-pointed talk without much action. Miss Wong gives a splendid performance, as do John Loder, Elizabeth Allan, Edmund Gwenn and the rest of the able cast. Cast: Anna May Wong, Elizabeth Allan, Edmund Gwenn, John Loder, Ralph Richardsen, Herbert Lcmas, George Curzcn, John Marriner, Gray Blake, Rcy Emerton, Amy Brandon Thcmas, Frances Carson. Producer, Basil Dean; Director, J. Walter Ruben; Author, J'cseph Hergesheimer; Screenplay, Martin Brcwn, Gordon WellesCameraman, Robert Martin. Direction, First-rate. Photography, Fine. « SHORT SUBJECTS » "Wings Over Mt. Everest" Educational 22 mins. Smash Screen Thrill Really an epic short, showing for the first time since history began the conquering by man of the insurmountable Mt. Everest in Asia, the highest peak in the world. It was accomplished by a British scientific expedition in two planes, with Gaumont British cameramen taking the remarkable shots at an altitude of 32,000 feet, the highest recording on a film ever achieved. The photography is remarkably clear, and the views of the towering glacial peaks are awe-inspiring. Here is a subject that should be billed on the marquee with any feature. It is an exclusive that probably will never be duplicated again, for it took months to plan this flight and a fortune to equip the expedition. Lowell Thomas puts over a most dramatic narration. It's a real Screen Thrill. "Dog Days" (Treasure Chest) Eduucational 8 mins. Dog Study Very interesting presentation of the wire haired fox terrier that will please all dog-lovers. The wire haired blue ribbon winners are shown in all sorts of poses, and the entire story of this fine breed is told in a breezy fashion by an expert narration that discloses all the inside dope about this breed of canines.