The Film Daily (1935)

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Saturday, Dec. 14, 1935 ROTHAGKER HEADS PARAMOUNT STUDIO (Continued from Page 1) , the field — and to all of us — was the matter of product. Due in a large measure to a change in studio management a few months previously, the producing organization was demoralized and this condition was reflected in the pictures which came from the studio. "Therefore, our first concern was to establish a studio organization which would give Paramount the kind of product the company must have if Paramount's ancient glory was to be revived. "Heading the new studio set-up is Watterson Rothacker, an able and experienced film business man who is giving the studio sound management along business lines. All artistic matters are under the direct supervision of Ernst Lubitsch, managing director of production, with the business affairs of the studio under Henry Herzbrun and finances in charge of George Bagnall. "The proof that this is a winning producing combination is to be found in tbe pictures which were shown to the district managers in Chicago recently. Ernst Lubitsch is producing down-to-earth pictures that can be sold. There is nothing 'arty' about such box office attractions as 'The Bride Comes Home', 'Collegiate', 'The Milky Way', 'Millions in the Air', 'Desire' and 'Anything Goes', and the other Lubitsch-produced pictures now before the cameras or scheduled for early filming. The studio is clicking and will continue to click. "Nowhere in the organization was Paramount's magnificent wealth of manpower more in evidence than in the Home Office. The new management found the New York department heads uniformly competent and able. With Neil Agnew heading your department, Y. Frank Freeman in charge of our theater operations, John Hicks operating the foreign department and R. E. Anderson supervising financial and accounting matters we believe we have the perfect Home Office working combination. "Throughout all the work of reorganization the new management has received the invaluable aid and counsel of Adolph Zukor. We have drawn on his vast experience and wisdom to guide us at all times. All of us owe him a deep debt of gratitude for his unselfish and tireless cooperation. "I have stressed before and I wish to stress again that the new management is pledged to take Paramount out of politics and politics out of Paramount. Internal politics will not be tolerated. We have but one purpose — to place Paramount in the position it occupied for so many years as the undisputed leader of the motion picture industry and to keep Paramount in this position of leadership." T T T • • • THE VALUE of a Tickler File for every theater manager is emphasized by the Boston advertising dep't of M. & P. Theaters and they prove it by printing a list of the index to their own tickler file the most complete thing of its kind we have seen as Mister Browning, head of this dep't truly says: "Nobody can store away in his mind the one thousand and one advertising ideas he comes across" so a systematic file is absolutely essential. ..... ▼ ▼ ▼ • • • THERE IS hardly a subject that you can mention applicable to theater advertising and publicity that cannot be found in the M. & P. File their managers are urged to build up their Tickler Files systematically filing everything that comes to their desk from A to Z then some day when they are stumped for an idea, and time is pressing presto they can dig in the file and often fish out the very thing they need something that has escaped their own memory no sir you can't carry all the good ideas in your dome T T T • • • THAT ACE comedy director ...... "Chuck" Reisner sails today for London under contract to put American humor into GB pix and if Chuck can't do it, nobody can he's the lad who co-directed with Charlie Chaplin nearly all of Charlie's big comedy hits of yesteryear so before sailing they gave him a cocktail party along with Ralph Spence, who will work on the scripts starring Cicely Courtneidge and Jack Hulbert with Mister Reisner as director ...... W. B. SELLING AWAY FROM SAENGER IN N. 0, (Continued from Page 1) goes into the St. Charles and First National pictures into the Orpheum, in which RKO is interested. The former deal is understood to provide 30 features as well as shorts and was set by District Manager Fred Jack. "Midsummer Night's Dream" will play the St. Charles as a roadshow at $1 top, opening Tuesday. Lee Newbury Elected Head of N. J. Allied (Continued from Page 1) Levin, Newark, and Simon Myers, Moorestown, vice-presidents; Jacob Unger, Hillside, secretary David Snapper, New Brunswick, treasurer; Maurice Hiller, Passaic, and Edward Lackman assistant treasurers; directors for three years, Mark Block, Newark; Sidney E. Samuelson, Newton; I. A. Roth, Morristown. Louis Rovner of Camden was named a director for one year to fill the vacancy due to the designation of Snapper as treasurer. The following continue as directors: Frank P. Gravatt, Atlantic City; W. C. Hunt, Wildwood, and Ralph D. Wilkins, Pitman, all for three year terms, and Harry H. Hecht, Passaic and Helen B. Hildinger, Trenton, both for one year. Court Holds Compensation Due Projectionist's Widow Albany, N. Y. — Motion of Schine Theatrical Co. and Massachusetts Bonding & Insurance Co. from a judgment awarding workmen's compensation to Mary Brady, widow of William R. Brady, who lost his life from burns in the projection booth of the Empire theater, Glens Falls, has been denied by the Court of Appeals. Three British Productions Set by 20th Century-Fox (Continued from Page 1) arrived yesterday on the Aquitania. One of the titles is "As You Like It", in which Elisabeth Bergner will be starred. Business in Great Britain is very good, said Hutchinson, who will confer with Sidney R. Kent and other home office officials. He goes to Waterbury, Conn., for the week-end and returns to New York on Monday. Twentieth Century-Fox also plans from time to time to buy and release abroad pictures made in various foreign languages. These productions will be distributed in the countries in whose tongue they are made. Passing of Sydney Cohen Brings Widespread Regret (Continued from Page 1) Picture Specialties Division of the Department of Commerce, and A. Julian Brylawski, head of the M. P. T. O. of Washington, D. C, were among the first from out of town to send in their condolences. A big delegation from the industry is expected to be present at the funeral services tomorrow. Chase's 20th-Fox Stake Near Par as Stock Rises (Continued from Page 1) one time the Chase equity in Fox showed a tremendous loss with little prospect of recovery. Wall Street lately has been paying considerable attention to 20th CenturyFox, rating it among he companies with the best earnings potentialities. Academy Soon to Submit Its Report on Television (Continued from Page 1) onstrations of current television systems witnessed recently in Philadelphia and New York by Carl Dreher, chairman of the committee, and Gordon S. Mitchell, manager of the Research Council. One of the chief activities of the subcommittee for the past few months has been to watch the progress of television development and compile a complete record of available information on various systems. Ohio Items Canton — Eastern Ohio exhibitors have been advised from Columbus that the present 3 per cent admission tax will be extended for another year from Dec. 31, instead of the former 10 per cent tax being restored. Posing as a process server, a lone bandit held up H. H. Reinhart, manager of the Mozart, McKinley and State theaters, and escaped with more than $700. The bandit overlooked another $200 in Reinhart's pocket. Cleveland & Akron Theater Co., in which Paul Gusdanovic is principal stockholder, will restore the Allen theater in Akron to a first-run status. Schine's Athena Theater, Athens, will be enlarged to 1,290 seats with the addition of a 400-seat balcony, says Robert Anthony, manager. Marietta Concrete Corp. will build a new downtown house in Marietta for lease to the Shea interests of New York. Al Rosen Show for Fulton Al Rosen has leased the Fulton theater and moves his show, "One Good Year," to that house Dec. 23.