The Film Daily (1935)

THE « REVIEWS » "BROADWAY HOSTESS" with Wini Shaw, Genevieve Tobin, Lyle Talbot, Allen Jenkins, Phil Regan First National 68 mins. FAIR ENTERTAINMENT IN TORCH SINGER STORY GIVING WINI SHAW SEVERAL SINGING OPPORTUNITIES. Featuring a torch-singing type as the feminine lead, this attraction runs up only a moderate score as entertainment for the folks at large. The yarn hasn't much dramatic body to it, and appears too much to have been designed for Miss Shaw's vocal bits. The romantic end of the story has to do with the unrequited love of Miss Shaw for her manager, Lyle Talbot, who has his eye on a classy but hard-to-get girl, Genevieve Tobin. In order to marry her, Lyle opens up an exclusive gambling joint and eventually achieves his ambition, at the same time financing a show for Wini, who eventually marries her partner, Phil Regan, after she realizes that Lyle and Genevieve are happy together. The proceedings are helped somewhat by the comedy injected by Allen Jenkins. Cast: Wini Shaw, Genevieve Tobin, Lyle Talbot, Allen Jenkins, Phil Regan, Marie Wilson, Spring Byington, Joseph King, Donald Ross, Frank Dawson, Harry Seymour. Producer, Bryan Foy; Director, Frank McDonald; Author, George Bricker; Screenplay, same; Music-lyrics, Allie Wrubel, Mort Dixon; Dances, Bobby Connolly; Cameraman, Arthur Todd; Editor, Jack Killifer. Direction, Good. Photography, A-l. FOREIGN "WAS BIN ICH OHNE DICH?" ("What Am I Without You?"), in German; produced by N.D.L.S.; directed by Arthur M. Rabenalt; with Betty Bird, Wolfgang Leibeneiner, et al. At the 79th St. Theater. Fairly entertaining comedy with music holds interest chiefly due to the pleasing personality of Betty Bird as a struggling composer's wife who lands a job in the movies. Wisconsin Wisps Milwaukee — Benny Fields and Blossom Seeley visited Benny's sister, Mrs. Bertha Grinker, in Milwaukee last week. Blossom is heading for the movies while Benny will probably open at a Los Angeles night club. Extensive remodeling of the Embassy Theater, Neenah, will be started shortly after the first of the year, according to Gilbert Courshon, resident manager. Max Krofta, former operator of the Capitol Theater in Racine and now operating the Abby in Milwaukee, was presented a gift from the West Racine Business Men's Ass'n at the annual meeting last week. Krofta served as president of the association during the past year. ■aEtH DAILY Monday, Dec. 16, 1935 X ^s tfie m>//0 • • • THEY WERE only waiting for the gun for the word from the Chief that the Final Big Move in the new Paramount setup had been completed the news broke Saturday President J. E. Otterson announced that Wat terson Rothacker now heads the Paramount studio as business administrator with Ernst Lubitsch of course still functioning as managing director of production . now Paramount is set to GO T ▼ T • • • AT THE Home Office they have been preparing for this final move for months the distribution and sales forces under Neil Agnew have been highly organized for weeks being geared up for this moment when they could blast out with all the driving power inherent in a highly organized and smooth-running machine and every last man in the sales end knows he is working under a Real Leader for Neil Agnew is a seasoned general in his field and his men know it, and have the utmost faith in him they have worked side by side with him for years as he steadily rose to the Top he is the type of Sales Leader who builds for Tomorrow as well as Today the man has the qualities of Permanency and Dependability and the ability to imbue his staff with the feel of these qualities and they know that they can go out with all their energies concentrated on Selling for their boss is Stable and their jobs are Safe T T T • • • AND BACKING up this splendid Sales Setup with scientific merchandising of the product through Advertising and Publicity the Right Arm of any sales force is the Director of Advertising and Publicity ........ Robert Gillham one of the most thoroughly grounded experts in motion picture advertising this industry has ever been fortunate enough to corral trained in the agency field, Bob has the faculty of seeing all sides of the Advertising Picture through a nationwide perspective as clearly demonstrated in the Institutional Campaign he has been holding under wraps for weeks ....... .waiting for the final move at the studio end to make it effective and here is that campaign just the highlights it will have every other major company extending themselves to hold their place in the race . T ▼ ▼ • • • A THREE-MONTHS' national newspaper campaign completed to the last detail to break in 131 newspapers in 40 cities a cunningly contrived Institutional Ballyhoo designed to make Paramount Pictures again paramount in the minds of John Q. Public, his wife and family for in years gone by the name Paramount was a household word and Mister Gillham sees no reason why with this revivified and rehabilitated studio organization it cannot become a household word again the company has everything it takes Stars, Product, supervised by Ernst Lubitsch, witn a business administration by Watterson Rothacker a perfect sales organization under Neil Agnew and his own ad and pub department that is Tops T T T • • • SO THE campaign gets under way late this month . with a Smash Series of five full-page ads designed for every type of newspaper every type of reader whamming over the first three for January release "Collegiate," "The Bride Comes Home," "Rose of the Rancho" and in copy the ever recurrent thought being driven home to the reading public . "The best pictures of the month, from Paramount who gives you the best shows in town" it's bound to Impress and every Showman will be impressed, too for these smash ads will be available on heavy stock for use as lobby and window displays WITH Special Trailers for each pix to supplement this Smash Proclamation of Paramount Pre-eminence . and as for you Salesmen it's in your laps « DATE BOOK » Dec. 19: A.M. P. A. Third Annual Christmas Luncheon for the benefit of the Film Daily Relief Fund, Hotel Astor, New York. Dec. 20: Paramount Pep Club dance, Hotel Astor, New York. Jan. 6: Hearing on Equity proceedings in suit against Warners, Paramount and RKO, Federal Court, St. Louis. Jan. 11: Independent Theater Owners' Ass'n annual ball, Hotel Astor, New York. Jan. 12: Philadelphia Variety Club's first annual dinner and installation, Hotel BellevueStratford, Philadelphia. Jan. 12-13: Annual convention of M. P. T. 0. of North and South Carolina (place to be set). Jan. 26: Testimonial dinner in honor of Harry Hershfield, sponsored by the Broadway Cheese Club, Hotel Astor, New York. April 27-30: S. M. P. E. spring convention, Edgewater Beach Hotel, Chicago. REGISTRATION SOUGHT FOR ALL PATENT POOLS (.Continued from Page 1) William I. Sirovich, chairman of the House Patents Committee. In the event that the orders of the Federal Trade Commission are not obeyed, the government would take the case to the courts, Dr. Sirovich said. Such a bill would be free from any taint of legislation for a special class which is unconstitutional, Dr. Sirovich remarked. He observed that the investigation had disclosed that the entire field of industry was honeycombed with unfair practices. During its public hearings the committee heard testimony to the effect that a new process for recording sound on cellophane instead of film had been invented and was being suppressed, Dr. Sirovich said. Foreign Flashes « C« « » » » London — Maurice Elvey will direct three films for Julius Hagen, who has bought the Whitehall studios and will enlarge them. London — Westminster Studio Properties Ltd. will build a $900,000 studio at Glasgow Terrace, Westminster, and will rent it to an American concern. Vienna — Paula Wesseby will appear in a film with French, German and English versions for SaschaTobis, newly formed company. London — Lothar Mendes has formed his own producing firm. Geneva — Schweizerisch Tonfilm has been formed to subsidize national productions in German, French and English. London— United Players Productions Ltd. has been formed by Eugene Frenke and Leslie Howard. Due to the illness of Feder Ozep, Anna Sten's husband, Frenke will direct "A Woman Alone".