The Film Daily (1935)

Monday, Dec. 16,1935 THEATERS GET TIE-UPS IN PARA. AD CAMPAIGN (Continued from Page 1) I mount will launch a series of advertisements highlighting three or four of its outstanding currently-released pictures each month. It is estimated that this campaign will reach approximately 75,000,000 readers. Behind this newspaper campaign, Paramount has planned a merchandising set-up to include the exhibitor and public. Local theater participation in this advertising campaign will be encouraged. The prepared advertisements, as described, will be one column less than the full width of the newspaper page, leaving the remaining column at the disposal of the local theater units to buy tie-in space. Insertion dates of local newspapers will be sent to these theaters sufficiently in advance for them to prepare their tie-in advertising. Reprints of the advertisements will be sent to Paramount exchanges for distribution to exhibitors as giveaways and for display purposes. j A special one-sheet blow-up of the advertisements will be stocked in exchanges for lobby display purposes, and a colored window card reproduction of one of the advertisements will be furnished to exhibitors in each city for window display purposes. A concentrated publicity campaign, emanating from home office and studio departments, will be synchronized with the national advertising. Special services of stories and stills, serializations, exploitation stunts — all timed to coincide with the pictures currently advertised— will be part of this publicity support. Local angles will be considered in preparing this special service for each city in which Paramount will advertise. The first of the new national newspaper advertising series is scheduled to break the last week in December for pictures to be released in January. It will advertise "Collegiate," with Joe Penner, Jack Oakie, Frances Langford and Ned Sparks; "The Bride Comes Home," starring Claudette Colbert with Fred MacMurray and Robert Young, and A LITTLE from "LOTS // By RALPH WTLK TI HOLLYWOOD ITLE of Marion Davies' next Cosmopolitan starring picture for Warners, formerly called "Glorious," has been set as "Hearts Divided." It goes into production in the very near future. Story is by Rida Johnson Young, and the supporting cast includes Dick Powell, Charles Ruggles, Edward Everett Horton Arthur Treacher, Henry Stephenson and others, with Frank Borzage as director. Elliott Nugent, who has earned rich laurels as stage and screen director, actor and author, has been engaged to direct Columbia's next B. P. Schulberg production, "Bless Their Hearts," a picturization of Sarah Addington's story which appeared recently in "Good Housekeeping" magazine. Doris Anderson is now working on the screen play adaptation. As a result of his work with Leslie Howard and Bette Davis in "Petrified Forest," Humphrey Bogart, who created the role of Duke Mantee in the stage production of the play, has been signed by Warners to a long term contract. His first role under the new set of papers will be in James Cagney's next starring vehicle, "Over the Wall." serts will set up a greater co-efficient of friction in one wheel than any other known brake can develop in four. The brake, for which Hale and Leon Errol control the licensing company, is the product of long experimentation by their partner, Merrill W. Hard. Hale at present is appearing in RKO's "Another Face." WARNER WRITER LIST IS INCREASED TO 51 Lorraine Bridges, Oklahoma City singer who made her film debut in "Escapade," has been signed to a new M-G-M contract. RKO Radio Pictures has on its contract list no less than 18 players with professional vocal training and experience. Among them are Lily Pons, Helen Gahagan, Preston Foster, Fred Astaire, Ginger Rogers, Helen Broderick, Erik Rhodes, Eric Blore, John Beal, Betty Grable, Tony Martin, Joy Hodges, Harriett Hilliard, John Carroll and Roger Pryor. "Thorobreds All," action story by Earl Johnson, will go before the cameras at RKO Radio on Jan. 1, with Glenn Tryon directing and Robert Sisk as associate producer. FACTS AIOUT FILMS Of 600 Mexican theaters, 540 are showing American pictures. Leo Carrillo, who has just completed one of the leading roles in Columbia's "If You Could Only Cook," has accepted the invitation of Keith Morgan, manager of the Warm Springs Foundation, and will be a guest at President Roosevelt's Christmas dinner, held annually at the Georgia resort. Columbia studios has granted the player leave of absence in order that he may attend the function. Irving Rapper and Harry Seymour have been added to the Warner Bros, studio contract list as dialogue directors. Alan Hale, who has been active recently in the promotion and development of various inventions, is at present interesting some of America's biggest automotive manufacturers in a brake that he as "Rose of the Rancho," co-starring Gladys Swarthout and John Boles. In addition, the Grantland Rice Sportlight and Popeye cartoons are mentioned, as well as informal chatter on Hollywood personalities, fashions and other items of general fan interest. The tenor of the advertisements will be along casual, heart-to-heart informal chats. At least two more months of "shooting" will be requred for "Anthony Adverse," which has been in production since the first week in November at the Warner studios under the direction of Mervy LeRoy. Jerome Kern, who wrote the scores for "I Dream Too Much," Lily Pons' debut film, and "Roberta," has arrived at the RKO Radio studio to begin work on the music for "I Won't Dance," forthcoming Fred Astaire-Ginger Rogers picture. Dorothy Fields will write the lyrics. t ▼ T "Rolling Along," Columbia's elaborate musical production co-starring Harry Richman and Rochelle Hudson, which is being directed by Victor Schertzinger, is in its final week of production. For the past ten days 700 persons have been employed in filming the Mississippi levee and southern village scenes. This location, constructed on the company's 40-acre ranch at Burbank, alone comprises five acres of buildings, streets and waterfront. Isabel Jewell was on her way to spend the Christmas holidays in New York and Atlantic City when she was called back to play the featured feminine role opposite Ben Lyon in "Dancing Feet," a Republic production to be directed by Joseph Santley. Miss Jewell is not under contract to the Hal Roach studios, as reported, but is free-lancing. (Continued from Page 1) D.ck Powell. James Cagney, Fredric March, Rudy Vallee, Warren William, Boris Karl loff. Paul Mum, Joe E. Brown, Ruby Keeler C audette Colbert, Joan Blondell, Bette Davis' Claude Rains, Kay Francis, Al Jolson, Pat O Brien, Edward G. Robinson, Guy Kibbee Jean Mu.r, Gene Raymond. ^moee, Featured players include: George Brent Margaret Lindsay, James Melton, Ross Alexander Frank McHugh. Donald Woods, l£bart Cavanaugh Kay Linaker, Henry 0!Neill r=a7, TArreen" J?seph Saw*er Eddie Acuff,' FW l Mc°u' JTr" Add£0n Ri^ards, Glenda Farrell, Sybil Jason, Patricia Ellis, Allen Jenkins, Dick Foran, Beverly Roberts Mar guente Churchill, Claire Dodd, Gec-rge £ IlnvH raUi3 Sl°7-e' Florence Fair, Alma L oyd, Gordon Elliott, Paul Draper, Errol Flynn Olivia de Havilland, Lyle Talbot Ann Dvorak, Hugh Herbert, June Travis' Winifred Shaw Gale Sondergaard, Made Wilson Joseph Crehan, Eddie Shubert, Joseph lang'HuntardRPUrC,e11' l™Ph™ Hutchinson, Ian Hunter, Ricardo Cortez, Anita Louise JUnh FroRman' Ba;t°-n MacLane, Warren Hull Robert Barrat Phd Regan, John Eldredge Healey ' ' ^ Re>nolds, Eunice Directors are : Max Reinhardt, Frank w;nage' vH-°u,ard £awks' Michae Curfe, William Ke.ghley, Frank McDonald, Irving Rapper, Mervyn LeRoy, Alfred E. Green William Dieterle, Busby Berkeley, Bobby Connolly, Gene Lewis, Harry Seymour Marc Connelly, Lloyd Bacon, Archie L. Mayo Clemens Ennght' Williara McGann, William r;w'terS^iinC,Iude^ Robert Andrews, Sheridan T M,r Y" CT Ken/0D' Peter Milne> Mary C. McCall Jr. Casey Robinson, Laird £onHe'w ♦th°"y GT°ldeWay' Erl Felt°°. Ed mond Hartmann, Joe Hoffman, E. Y Har burg, Virginia Kellogg, Marc ConnelW, Lilhe Hayward, Juhus J. Epstein, Wm. Wister Haines, George Bricker, F. Hugh Herbert Harold Buckley Henry Warren, Al Dubta,' Dalton Trumbo, Roy Chanslor, Harold Arlen Norman Reilly Raine, Rowland Leigh Abe tf°hy **& F\f, Wm. Jacobs, Joeg f ranb Milton Krims, Mort Dixon, Allie Wrubel Sg Herzig Frank Wead, Al Cohn, Richard M tUlay' TDelmar, Daves, Warren Duff, Ben Markson Jerry Wald, Abem Finkel, Brown" Holmes, Tom Reed, Jonathan Finn Bessie w ?co"' Rob*-' NevUle, Paul Green, Lud Ward, Martin Mooney. Associate producers are: Henry Blanke Earl Baldwin^ Robert Lord, Sam Bishchoff Bryan roy, Harry Joe Brown, Lou Edelman. 140 Houses in N. Y. Area Now Using Bank Nights (Continued from Page 1) the section. He expects that the number will at least double itself during the next year. Circuits using the plan include: Loew, 22 houses; RKO, four; Mike Kallett, nine; Schine, three, Skouras all New York houses; Randforce,' eight; Century, six Long Island theaters. AS SEEN BY THE PRESS AGENT 'The Colonel s lady and Judy O'Grady are NOT sisters under the skin, Pierre Colhngs, Paramount writer and conceiver of 'The Story of Louis Pasteur,' has discovered." — DAVE EPSTEIN.