The Film Daily (1935)

THE ■8&HH DAILY Tuesday, Dec. 17,1935 FIGURE THREE WEEKS FOR ST. LOUIS TRIAL (Continued from Page 1) Ambassador, Grand Central and Missouri theaters in St. Louis, will occupy about three weeks, say defense attorneys in New York. Unlike the previous case, which ran for seven weeks, the equity action will be tried before a Federal Court judge and not before a jury. Defense lawyers expect that the Government will not agree to trying the case on the basis of t>>e records of the criminal action. Consequently it is anticipated that it will be necessary to subpoena virtually all the witnesses called in the earlier hearing. The equity suit is scheduled for trial Jan. 6 at St. Louis. 20th-Fox Backing Stage Play Twentieth Century-Fox is in partnership with Gilbert Miller in the production of the stage play, "Libel, with each holding a 50 per cent interest. Previous reports had it that Warners held an interest in the show. French Film Sets Record "Crime at Chatiment" sets a new run record at the Cinema de Paris by going into its sixth week today. New Incorporations NEW YORK I Joe Byron Totten. Inc., Manhattan. Theatrical : and motion pictures. 100 shares no par value. Shareholders: Louis L. Cantwell, Lionel M. Mantell and Margaret Amiral, New York City. Republic Films ot Central America, Inc.. Manhattan. Motion pictures. $1,000. Stockholders: M. Waller, S. Cantor and K. Krall, New York City. _l . Cinemas Francaise, Inc., New York. Theatrical business. 50 shares no par value. Shareholders: Andre Dumonceau, Robert Hurel and Israel Kaplan, New York City. „„»««« Stone Film Library, Inc., Manhattan. $20,000. Stockholders: Dorothy T. Stone, Albert S. Oshrin and Harry H. Oshrin, New York City. Drama Council, Inc., New York. Theatricals and motion pictures. 200 shares no par value. Shareholders: Ernest W. Mandeville, Gustav Blum and Catherine Leiby, New York City. Babylon Theater Corp., New York. Theater business. $2,000. Stockholders: Helen V. Schwitter, Vivian R. Lambert and Elsie V. Maly. Bay Shore, N. Y. Arem Theater Corp., Yonkers. N. Y. Theatrical business. 200 shares no par value. Shareholders: E. Evelyn Austin, Herman Sussman and Grace Kidney, PleasantviHe, N. Y. Mangood Operating Corp., Kings County. Theatrical business. 200 shares no par value. Shareholders: Victor R. Kaufmann, Abraham W. Sereysky, New York City. Broadrose Theater Corp., Buffalo, N. Y. Theatrical business. 100 shares no par value. Shareholders: Jacob Rosing, George Rosing and Herbert H. Hoffman, Buffalo, N. Y. Aimer Theaters, Inc., Buffalo, N. Y. Theatrical business. $20,000. Stockholders: Allen S. Lustig, J. Merwm Lustig and Margaret A. Doyle, Buffalo. N. Y. Brookhaven Rialto Theater Corp., Bay Shore, N. Y. Theatrical business. $2,000. Stockholders: Moses W. Drake, Arthur A. Barrett and Elisha T. Barrett, Bay Shore, N. Y. The following Delaware corporations have been legalized to do business in New York State: Selznick International Pictures, Inc., 230 Park Ave., New York. First International Pictures, Inc., 1270 Sixth Ave., New York. Lincoln Distributing Corp., 247 Park Ave. T T T • • • WE HAD a grand talk with an Idea Man on the fascinating subject of — IDEAS ever since the film biz started this gent has been spilling Ideas profusely and now in his new set-up he is going as strong as ever with a background of experience uninterrupted since 1914 he is still a youngster in Enthusiasm . . many of the Pioneers who started this film biz with him have been long since knocked off by Death, Taxes, Politics or Incompetence but Jesse L. Lasky is still Up Front for he is that rara avis a Born Showman who got into the right business at the start, and who has the faculty not only of adjusting himself to everchanging conditions, but is possessed of the initiative, ideas and far-sightedness to Keep Ahead of the Parade a Pioneer of the future progress of Pictures as well as of its historical past and that's one helluva rare combination in any individual you care to mention ▼ ▼ ▼ • • • WE STARTED spilling questions at him and soon found that he had better questions with the Right Answers all set for us so we just sat back and listened Mister Lasky asked questions of himself and answered 'em most educationally and interestingly we'll try to convey to you the gist of one of the most informative interviews any film exec has ever handed "us T ▼ T • • • "WHY DO we slavishly follow Rules in show business?. . that was his starter . . and the answer: "Show business can have no Rules, for it is ever-changing, always confronting new fields of entertainment 'that require new methods of treatment." and he cited a dozen concrete examples to prove it T T T • • • THERE WAS the time long ago;.when he brought over Maurice Chevalier a new personality t but WITH an Accent "Mygawd!" gasped tne"Rule Boys, "Ya can't put over a French Accent on the Public." . . .1 what Paramount did with Chevalier is history Written irt Beautiful Figures on the black side of the ledger T T T • • • AND SO on down the line "Wings" was produced as the first epic airplane story "The Covered Wagon" was derided by the stand-patters before its release as "just another Western" . . "and besides, Westerns are on the way out" they are still on the way out — with every major company scrambling to make 'em and Mister Lasky is big enough to appreciate the work of competing producers "Look at this Warner feature, 'Pasteur,' that I just saw on the Coast. It will start a new cycle. But like all cycles, this pioneer will gross more than any that follow. It's superb!" "And Zanuck's 'Show Them No Mercy.' It hits the G-Men theme with an entirely new technique. Grand!" T T T • • • THUS WITH this new set-up, Pickford-Lasky Productions, the idea of Getting Away from the Rules is quite evident "One Rainy Afternoon" with Harry D'Arrast directing Francis Lederer a down-to-earth story with general appeal and ALL the Pickford-Lasky productions will have that such as the production for Nino Martini to follow "The right formula for the opera star in pictures has yet to be evolved. We hope to blaze the trail in this one." . T T T • • • THE PUBLIC is avid for Intimate Details of things and people they are interested in but know little about such as the training school in "White Parade" Mister Lasky was looking out of his window at the Waldorf as he said that "We three (Herb Berg was the third) could stand here and observe the street below for several hours, and with words handed back and forth build FOUR fine story ideas that would be box-office." he hinted at a New Plan for advertising and exploiting pix that has never been used . . but wasn't sap enough to tip his mit you'll get it on PickfordLasky features he told at length of his system for picking New Talent overlooked in stage shows a kolyum in itself. . hell, he's an Idea Institution in himself NRA LAYS OFF 1,500; FARNSWORTH STAYING r> (Continued from Page 1) will not be among them. Less than 1,000 of the NRA staff will be retained. Work of the film section will be continued, says Farnsworth, who denied rumors that he had been offered a position by a major movie firm. Oscar Morgan Reports Improvement in South New Orleans — A steady pickup in theater business through the south was reported by Oscar Morgan, Paramount southern division manager, on his arrival here for a sales meeting of the Memphis and New Orleans offices. He said Florida in particular looks like it will have its best year. Attending the meeting were: William Bugie, Scott Lete, Grover Wray, Joe Young and Tom Watson of Memphis; Harold Wilkes, Ed E. Chinn, Carl Chalmers, Clyde Goodson and Henry Brunies of New Orleans. 4 Warner January Releases Revised release schedule of Warner-First National includes: "Dangerous", Jan. 4; "Murder of Dr. Harrigan", Jan. 11; "Freshman Love", Jan. 18, and "Ceiling Zero", Jan. 25. 60c a Share Seen for 20th-Fox Net profit of 20th Century-Fox for the current year is estimated by Wall Street sources as equal to about 60 cents a share on the common stock and $2.05 on the preferred stock. In the first nine months the company showed 38 cents a share on the common and $1.36 on the preferred. DATE BOOK Dec. 19: A.M. P. A. Third Annual Christmas Luncheon for the benefit of the Film Daily Relief Fund, Hotel Astor, New York. Dec. 20: Paramount Pep Club dance. Hotel Astor, New York. Dec. 31 : Annual New Year's Eve Frolic of Motion Picture Salesmen, Hotel Plaza, New York. Jan. 6: Hearing on Equity proceedings in suit against Warners, Paramount and RKO, Federal Court, St. Louis. Jan. 11: Independent Theater Owners' Ass'n annual ball. Hotel Astor. New York. Jan. 12: Philadelphia Variety Club's first annual dinner and installation, Hotel B'ellevueStratford, Philadelphia. Jan. 12-13: Annual convention of M. P. T. O. of North and South Carolina (place to be set). Jan. 26: Testimonial dinner in honor of Harry Hershfield, sponsored by the Broadway Cheese Club, Hotel Astor, New York. April 20-21 : Annual convention of Northwest Allied, Minneapolis. April 27-30: S. M. P. E. spring convention. Edgewater Beach Hotel, Chicago.