The Film Daily (1936)

THE DAILY CONVENTION PROGRAM SET BY N. J. ALLIED NEWS of the DAY {Continued from Pain 1) trade show exhibit, cocktail party, preliminary talent contest of Showmen's Jubilee at Steel Pier. Thursday morning — Registration. Thursday afternoon— Open business meeting, boardwalk tour for ladies. . ~ Thursday evening— Annual Banquet, American Beauty Ball. Friday morning — Committee meetings, open business meeting. Friday afternoon — Election ot officers, Boardwalk float parade. Friday evening— National fashion show, Atlantic City Auditorium. Start Vitaphone Musical Dan Healy, popular musical comedy and night club entertainer, is the star of a two-reel Vitaphone musical, "Goodbye Girl", which goes into production today at the company's Brooklyn studios In the supporting cast are Brooks Benedict, Vera Niva, Estelle and LeRoy, Evelyn Poe, Selma Marlowe and Vera Dunn. Roy Mack is directing. SEATTLE William J. Heineman of Universal conferred here over the week-end. "San Francisco" has gone into its ninth week at the Blue Mouse. Visiting Seattle on vacation was Les Savage, midwest auditor of Columbia. Peoples Theater Co. has been incorporated at Spokane by J. L. Cooper, Arthur O'Neil and C. D. Miller. Ray Stamboul of the Hollywood Theater, Salem, Ore., was a recent visitor to Seattle's film row. Erwin Fey is pushing construction of a magnificent new house in Renton, Wash. Ben Perlman of National Display, Denver, is visiting Seattle. "The King Steps Out" has stepped into a third week at the Liberty. William Englen resigned from Universal and has been appointed a booker for Grand National. Mrs. Arthur Weinstein, director of two theaters in the university district of Seattle, has left for Hollywood to be the guest of Miss Frances Farmer, former Seattle usherette, now Paramount star. Mr and Mrs. Vic Gauntlett celebrated their 21st wedding anniversary last week. Jack Rosenberg, Bellingham theater manager, was a Seattle visitor. Bartow. Fla.— The new Ritz Theater, under the management of John W. Black, has opened. Hartford, Conn.— Completely renovated and with Western Electric sound equipment, installed at a total estimated cost of $75,000, the State Theater reopens in several weeks under the management of Capitol Theaters, Inc., of New Jersey. Milton, N. H.— A long closed theater here is being remodelled for opening late this fall by Walter Young, who operates in Farmington and Pittsfield. Dover, N. H. — Lloyd Bridgeham, owner of the Broadway Theater here, has taken over the Opera House in Caribou, Me. Meadville, Pa.— M. C. DeWoody, J. A. Jeffreys and Claude V. Burfod have formed Inland Amusement Corp. Beckley, W. Va.— C. P. Amusement Co*, acquired the new Beckley Theater from Crawford & Porter and the Palace Theater from the New Palace Theater Co. WM. SCHNEIDER JOINS FANCHON & MARCO Worcester — D. Turturro, operating the Majestic here, plans to renovate a building in Millbury for theater purposes. Denver — \y. J. Heineman, western sales manager for Universal, and national director of the new Universal drive for bookings and collections, spent a few hours in Denver pointing out the new plans of the company. Vestaburg, Pa. — Pete Profili is reopening his American Theater this week. Los Angeles— "My Man Godfrey," which is the next offering at the Music Hali in New York, had its world premiere yesterday at the Pantages Theater. The opening was a gala, advanced price, society event. Today "Godfrey" will start its run in the Pantages and Hill Street Theaters. Within the next three weeks, it will open in more than 200 first run nouses. Minneapolis — On the strength of the outstanding business GB's "Secret Agent" has been chalking up at the World Theater, the picture has been held over for a second week. (Continued from Page 1) Marco to work for Harry Arthur. After two weeks at the F. & M. home office in New York, Schneider goes to St. Louis for a permanent assignment in connection with the company's theater operations there. "Early Bird" Discussion Matters in connection with eliminating "early bird" matinees will be discussed by major circuit and independent theater operators in New York late this week. The plan, agreed upon at a recent meeting in the office of Charles Moskowitz at Loew's, goes into effect over the coming week-end. PITTSBURGH Clarion, Pa.— L. Hayes Garbarino is erecting a 500-seat house for a mid-October opening. Charlotte — The case against the Manager of the State Theater, recently cited to court for keeping his house open six minutes past Saturday midnight, was dropped when it came up for trial. EXPLOITETTES Recess Varying their routine, male members or Allied Theaters of New Jersey tomorrow will try fishing for fish instead of reductions in film rentals. Expedition puts out from Forked River Boat Basin, between Toms' River and Atlantic City. Says Film Should Sell "Emotional Stimulant" ""THERE is no emotion in cold paint on a canvas, yet a great artist can put Soul into his composition, drawing and coloring, can so express himself in his medium that we are stirred emotionally when we view his picture. Yet when we suggest to a motion picture producer that he give greater thought to elemental emotions and less to massive productions, he thinks we want him to go Pollyana, to put tears on the screen for the audience to imitate, to depict emotion for the audience to gaze at. A million dollars spread on a screen cannot evoke greater emotional response than can be matched by a properly made picture costing a tenth as much. The film industry's business is one of selling the public emotional stimulant. The public cannot be bribed by money into reacting emotionally to what is offered it. If the industry would think less in terms of money and more in terms of its product, its shareholders would get more exhilarating dividends. — Welford Beaton in Hollywood Spectator. Warners have reopened the Rowland Theater. Bill Brown is back f« as manager. Ben Jaffe will manage the Casino Theater which reopens this month. Bill Blowitz, son of Joe Blowitz, manager of Warner's Manor, joined an independent publicity office in Hollywood. Perry Nathan of the National Screen Accessories is here opening a branch office on Film Row. Jack Judd will manage. Grand National has added Irving Hanower as salesman and Emmaline Fineberg, secretary of the Pittsburgh Film Board of Trade, as office secretary. R. T. Jennings, George Davis and Walter B. Urling, local circuit operators, added a new house in Pomeroy, O., this week. George F. Callahan, president of Exhibitors Service Co., who was recuperating from a serious illness in California all summer, is back in town and on the job. NEW ORLEANS "His Brother's Wife" Breaks the Society Page CRANK STEFFYS, manager of the State, Minneapolis, placed a very effective ad on "His Brother's Wife" on the society page of the Minneapolis Tribune with a head reading "Wedded" and this looked like a regular news item on this page and caused a great deal of comment and proved to be very effective. Stills in silver frames were placed in five very high class windows of jewelry stores of Taylor and Stanwyck. — State, Minneapolis. Joe Estes, former publicity and advertising director for the old Saenger Theaters, has returned here to promote the Miss Louisiana contest to tie in with the pageant of the Showmen's Variety Jubilee in Atlantic City. Gene Autry is due for a persona appearence here this year. Theatermen are worried over re ports that an unidentified lawyei has acquired the rights for priz< night insurance in this territory an will put it into effect. Fast Work The marquee of the Gotham Theater, on upper Broadway, displayed this sign over the week-end: Wednesday Bank Nite— $700 Free "Spendthrift" "And Sudden Death"