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Tait4^
DAILV
Sunday, July 6, 1919
Tell Folks This is First of a Series Starring Ashley and
Dorothy Green
Box Office Analysis for the Exhibitor
Dorothy Green and Arthur Ashtej' in
"The American Way"
World
You're safe in ruiiing this as a program release, granting that yon are not catering to a crowd that is apt to be over fussy about small points. There are parts of this picture which might have been improved and wise fans may detect them, but all-in-all it holds the interest reasonably well, rather better, I should say, than most of the films World has issued during recent weeks.
Arthur Ashley is not a new figure on the screen. He has been both an actor and director for AVorld. but this is his initial appearance as a co-star with Dorothy Green. Considering that these two players
have been engaged for a series of productions, it might pay you to give the new starring combination a little extra boosting, on account of the pictures to come as well as the present offering.
Dorothy Green has been appearing on the screen long enough to have acquired a following which justifies your giving her an even break in the way of publicity. The picture should be handled as a comedy, for that is its main basis, but in making a selection of stills it would be well to use some from the dramatic episodes, so that -the exciting elements of the story will be suggested.
Catchliues: "What is 'The American Way?' Arthur Ashley wij show you in the new World Film picture in which he is starred with Dorothy Green." Or, "After you have seen Arthur Ashley in "The American Way' you will agree that there is only one way to win a girl."
Keep a place on your schedule
for
"THE YELLOW EEL':
starring winsome
ALICE MANN
Supported by a strong cast
A picture crowded with love and mystery, with a background of secret service action that will grip and enthuse the motion picture public and crowd your theatre.
Now in production. Distribution plans will be announced later. For further information, address :
McCLUKE PKODUCTIONS
Berkeley Building New York