The Film Daily (1919)

Record Details:

Title:
The Film Daily
Date:
1919
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1919)
Leaf #:
00032
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
September 21, 2023
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THE YARDSTICK OF THE INDUSTRY MONTHS in advance, Goldwyn prepared for the new season and its new demands. It saw the calibre of picture that would be demanded— the only kind that could live. It began to build such pictures. Six months before possible release it had its production forces working on more elaborate, more powerful, and more vivid pictures than any it or any other company had ever consistently produced. It had the stars. It sought and secured the greatest authors, the greatest directors, and the finest supporting ca$ts. It put into production stories calling for technical mass and detail such as had gone hitherto into very few pictures. Goldwyn did this to provide pictures that would meet the public's demands, the exhibitor's demands and the demands of the new era in sales which it saw coming Four such pictures will be released each month. Six months ago Goldwyn began in the same way to create a systematic organization of advertising and exploitation suited to the distinction and individuality of these big pictures. This included a national campaign of poster and newspaper advertising, the creation of exploitation units for exhibitor-service in every Goldwyn exchange, and a trebling of the service force in the central office. Only such organization, Goldwyn knew, could meet the new season's conditions. That was pre-vision. Goldwyn credits that same ability and necessity of seeing