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18
Tijti^
DAII.Y
Sunday, July 6, 1919
Star Will Have to Act as Biggest Drawing Card
Box Office Analysis for the Exhibitor
Bessie Love in
"Cupid Forecloses"
Vitagraph
This Is straight screen fiction lacking drama and not even so valuable as narrative. Two reels would have been plenty tor the plot material and the consequence is that the picture has been padded out with the usual line of stuff. The heaviest burden of attracting folks will have to be borne by the star. If she carries well with your folks you might get away with the offering, because it has had very good production. But an intelligent audience is liable to become restless and some walk out on the picture. In the smaller progriim houses the picture might get by with a fair degree of success.
There is uo doubt but that Florence Kingsley Morse's novel. "Hurrying Fate and Geraldine," was
quit.' widely read and that many of the peoplfe who read the book will be willing to separate themselves from the price of admission to see the screen adaptation of the story. And that, together with tlie name of the star, will have to be the big advertising feature.
But it's best to go a bit slow on promising your folks much of a picture, for they're liable to be disappointed. Just slip it by as easily as possible~unless Bessie Love has a big gang of keen followers among your people — and even they are liable to be a bit dissatisfied to see their favorite in such a slow-moving and obvious vehicle.
If your patrons are willing to swallow their screen romance merely because two young people do come together in the final close-)ip the picture will go all right. But with those audiences that demand something that gives them even a trifle of mental activity the j)ictnr<^ will not get over with any great degree of success.
a
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