Year book of motion pictures (1929)

Record Details:

Title:
Year book of motion pictures
Date:
1929
Publisher:
New York : The Film Daily
Volume:
The film daily year book : 1929
Leaf #:
000967
Language:
English
Collection:
Hollywood Studio System and Year Book
Format:
Annuals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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1 Theater Reconstruction and Re-Equipment THEATER overbuilding long has been one of the most serious problems confronting the industry. If you were to place before you a map of the United States and flank it with authentic data on existing houses in important cities and towns, you will discover the saturation point, in many instances, has been reached. New construction cannot continue indefinitely. John Eberson, whose reputation in the architect's field is national, offers a way out of what is becoming an industry problem. ECONSTRUCTION and re-equipment, modernization ad improvement of existing theaters — this is what he suggests. Property values, location and initial investment are pointed out as three among other impressive reasons why such a policy would be sensible. Making new theaters from old theaters has been demonstrated as an entirely feasible plan. THE logic of his arguments makes refutation difficult. Re-decorate, reequip, re-construct, rip out the insides and build up from the four remaining walls. Such is Eberson's advice. In the following pages he outlines his plan which, because of its soundness and its saneness, bears the editorial endorsement of The Film Daily. K ANN E 5 £ R • SO N <~ RE-CONSTRUCTION ami R€~EQUI PMHT 929