Year book of motion pictures (1929)

I A striking example of true Andalusian (Spanish) arclvitecture. The Publix, Tampa, Fla. and on behalf of His Excellency — the American Citizen. Every one of them a prince and a princess. The best of the best and still to be outdone by the next effort of our proud and ambitious owners, and executed by our great architects and builders. There is no other business requiring a more thorough knowledge of detail and a greater mass of detail than the building business. To call yourself a master in this art, one must keep abreast daily with the development in construction. In study and training, this art covers more branches and more phases of modern science than any other. To specialize and become a theater architect and builder, you must add to all these activities and studies a thorough knowledge of the show business. There are involved scores of details and special requirements which can be learned only by intimate contact with the business itself and by a thorough understanding of, and sympathy with, the rapid strides forward made in the amusement business. Not only with matters of the stage, but also with changed tastes and with the fickle mood of the public as a whole — a big task, a big problem for the architect and builder specializing in theater design. We have to peep behind the curtain line to gain knowledge of the technical details of the land of make-believe. We observe the lines forming under the canopy and in the holdout lobbies. We listen and time the click of the ticket machine in the box office in order to measure the percentage of credit accruing to the architect The Paradise, Chicago, showing inter , , -i . , esting spot and flood who has designed a lighting 1 I i £ 5 E ft § O N RE-CONSTRUCTION and RE-EQUIPMENT m 933