We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
wholesome, intimate and friendly theater to house and entertain the public.
We do not claim that architecture makes show business. It is the show and nothing but the show and management of a playhouse which make for successful theaters. However, an architect can help further this success, similarly as poor architecture may permanently hurt business. We know of instances where this exists.
A theater architect, or anyone who wants to term himself such, must be in constant personal contact with the work which he undertakes, and must have a thorough understanding of the problems facing his client. He must have the conviction of his own knowledge and strength and should not be an imitator or copyist. Only if equipped with these specifications can he call himself a theater architect. A theater architect further must not only be a
Persian ill style, showing use of mosaics. The lobby, Avalon theater, Chicago
Temple Court, Grand Riviera, Detr In Southern Italian architecture. Admirable for flood lighting
good engineer, a trained designer, but also a good business man. Above all he must be a man familiar with the show business from one end to the other. He must be a close observer of the likes and the dislikes of the public. He must watch hawk-eyed each change, each development i n order to keep in constant touch with the shiftings that always develop. It is in this manner only that the theater architect can keep himself well equipped for the job.
Our routine of specialized efforts and undivided attention to the business of catering to theater owners permits us to listen in on discussions of film rentals; wage scales of musicians, operators and stage hands; the building up of a show; pros and cons on price scales, budgets for advertising and exploitation ; arrangements of shows and what-nots. All of this detail pertaining to the inside operation of the modern theater appears to me to be important from the architect's and builder's viewpoint because it familiarizes him
SgP^-E BE ft ยง O N
RE-CONSTRUCTION arui RE-EQUIPMENT
935