Year book of motion pictures (1929)

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COLOR SCHEMES: Here are a few thoughts which prompted us to adopt certain color' schemes in moving picture theaters. First, the "blue." It "uplifts," so to speak, releases the nerve tension of the audience, especially after witnessing a tragic film, refreshes the eyes and has a therapeutic value beneficial to the mind and the nerves. Blue is always described as the color of hope, and this is not just a fanciful and trivial sentiment; but a fact which can be scientifically proven. Next comes, very likely, orange — the sunlight color. Next to blue and orange comes green; not the apple or grass green but that myrtle green color which looks so rich in artificial light. Red is not a very lucky color for a moving picture auditorium. Purple should be avoided. In addition to the principal or king colors, relief or high-light colors must be used to give the decorations an interesting and mellow effect. These highlights must be in contrasting colors and lead to broader effects. We also should like to call attention to a decorative scheme which TYPHOON Cooling Ventilating SYSTEMS Maybe you feel that you do not need a partner in your theater. But if a partner could INCREASE YOUR PROFITS 15% wouldn't you sign him up? Proper WINTER VENTILATION— good SUMMER COOLING means increased box office receipts — and letters from some of our 4500 THEATER INSTALLATIONS IN U. S. prove that a 15% increase is not only probable but an actuality. Our Engineering Department will make a complete lay-out for you if you wish — without obligation. TYPHOON FAN COMPANY, Inc. Specialists in Ventilation and Cooling 345 West 39th Street New York City ^ € B E R. S O N M RE-CONSTRUCTION and. RE~ EQUIPMENT 957