The film daily year book of motion pictures (1930)

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T Prints in <2s4> Honrs THE PRODUCER can appreciate the creditable uniformity and lasting* quality of Colorcraft prints and dependable 24-hour service. THE PLAYERS eventually will demand that their personal attributes . . . hair, eyes, flesh tints be represented in natural color "not good enough" but a "life-like reproduction." THE PUBLIC having approved the pictorial development of color productions as . . . "The Picture Beautiful" . . . Colorcraft contributes to the industry ... its technical personnel, invention and improvement, in assisting the exhibitors to build greater box office receipts by its perfect reproductions of the industries' stars and players. *Colorcraft prints made nine years ago and having been run over two thousand times retain their original color values and lustre. J 5 ir e ir C 0 IR P 0 RAT II © IM Suite 806 — Chanin Building 122 East 42nd Street, New York LEXington 2588 Laboratories LONG ISLAND CITY Cable Address COLORCRAFT