Year book of motion pictures (1951)

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ally and these are successful in Spain and even abroad— principally in Hispano-America —but the rest are average. However, this average level of quality is slowly rising. The super productions of 1950 are: "Agustina De .\ragon," "Pequeneces," and "Don Juan." The first two bear the trade CIFESA— one of the most important Spanish production companies— and the second was produced by Chapalo Films. The average cost of a B picture varies between two and three million pesetas. Several large scale productions passed the eightmillion mark but these were exceptions. The Spanish Government strongly encourages the movie industry, by various means, in order that production, acceptable with regard to quality and quantity, may be achieved. The most important Government aid is the credit extended to the industry by the National Entertainment Syndicate. This credit which practically supports the total annual production, amounts to 30 million pesetas a year. Other methods used are the annual awards to pictures and screen plays with substantial cash awards; the compulsory program for Spanish movies or quota system; the import permits for foreign pictures which are granted Spanish producers. One of the present grave problems of the Spanish cinema is the scarcity of raw stock, of which approximately 15 to 20 million feet are imported annually. In order to remedy this situation, there has finally been established a factory for the manufacture of raw stock in the province of Burgos, which produces "Valca" 35mra positive film. However, pre-ent production is totally insufficient— although they are trying to increase their production in order to fill the need for said material. With respect to the motion picture business, approximately 240 films are shown in Madrid a year, of which from 50 to 60 per cent are North .American; 15 per cent Spanish; another 15 per cent Hispano American, and the rest European. Data covering the last two years, however, shows a reduction in the total of exhibitions with a decrease in North -American pictures principally, and an increase in European films. The statistics are as follows: 1960 1949 (up to •** Uec. 15) North American 105 78 Hispano American 41 37 Eviropean 30 43 Spanish 42 40 218 198 The North .American films meet with unqualified approval as a general rule and surpass the others in presentation and the box office. Recently a new phase of production has made its appearance on the Spanish scene which may prove interesting. It concerns coproduction, that is pictures produced in Spain, and financed by foreign capital participation, or technique and actors. Thus we have: "La Corona Negra"— Spanish-.American, "Mad Aire"— Spanish-French and "Aquel Hombre de Tanger"— Spanish-American. The Syndicate, together with industrial elements, is at present working on certain standards in order to regulate this motion picture coproduction. There are approximately 60 central distributing companies for the distribution of motion pictures throughout the country, with approximately 200 regional or branch offices. Spain is successfully working, at present, to become esetablished in Spanish speaking motion picture markets. Thus we have the salient factors of the motion picture industry in Spain at the present time. PRINCIPAL SPANISH PRODUCERS Emisora Films. — Paseo General Mola, 9. — Barcelona. Campa Moran. — Rambla de Cataluna. 76. — Barcelona. Pecsa Films. — Paseo Marques Comillas: Parque de Montjuich. — Barcelona. C.E.A. — Marques de Valdeiglesias. 8. — Madrid. Chapalo Films. — Prolonagracion Serrano. — Hotel C. — Madrid. Sasritario Films. — Plaza Conde Barajas. 5. — Madrid. Suevia Films. — Avenida de Jose Antonio. 66. — Madrid. Valencia Films. — Puerta del Sol. 10. — Madrid Colonial Aje. — Plaza de los Mostenses, 7. — Madrid. C.I.F.E.S.A. — Pintor Sorolla. 4 y 6. — Valencia. PRINCIPAL SPANISH DISTRIBUTORS C.B. Films. — Paseo de Gracia, 91. — Barcelona. Exclusivas Floralva. — Mallorca. 284. — Barcelona. Hispano Fox Films. — Valencia, 280. — Barcelona. Selecciones Capitolio. — Provenza. 292. — Barcelona. Metro G. Mayer Iberica S.A. — Mallorca, 201. — Barcelona. Radio Films. R.K.O. — Paseo de Gracia. 76. — Barcelona. Universal Films. — Mallorca. 220. — Barcelona. Warner Bros. F.N.F. — Paseo de Gracia. 77. — Barcelona. 756