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Total cumulative receiver production (1946-1950) (est.) 11.182,000
Percentage of total industry dollar volume of 1950 TV receiver
sales (est.) '. 78.6%
Percentage of total industry unit sales, 1950 TV receiver sales (est.) 50%
Estimated average price of 12-inch TV receiver 1211
Estimated average price of 16-inch TV receiver $308
Estimated average price of 19-inch TV receiver $407
Current manufacturers specifications according to tube size
(est. average):
BREAKDOWN 12"-12%
14"-11% 16"-55%
over 16"-22%
Total number of TV recei\er manufacturers (est.) 103
Total number of manufacturers of TV transmitting equipment (est.).... 4
Total number of manufacturers of TV tubes (e>t.) 26
Total employment in manufacturing and assembly of TV receivers (est.). . 100,000
Total in\estment by manufacturers in TV plants (est.) $130,000,000
Total investment by manufacturers in plants for component and replacement parts, other TV products (est.) $125,000,000
TV SET OWNERSHIP
Total number of recei\ers owned (est.) 11,000,000
(Total receivers owned end 1949) 3,950,000
.Number of TV receivers per thousand families (est.): 1950 1949
BRE.\KDOWN: New York 507 282
Philadelphia 587 295
Chicago 493 234
Los Angeles 535 244
Total 1950 public investment in TV receivers (est.) $1,865,000,000
Total 1950 public investment in installation and service of TV sets,
antennas and accessories (est.) $180,000,000
Total number of persons engaged in distribution and sales of TV sets
(est.) 90,000
Total number of technicians engaged in installation and service (est.). .. .55,000
THE TV AUDIENCE
Total U. S. families wiili available TV broadcast service (est.) 25.000,000
Percentage of total U. S. families with available TV broadcast service
(est.) 65%
Percentage of total U. S. families with TV sets 26%
Percentage of total U. S. families with available TV broadcast service
owning TV sets (est.) 45%
Percentage of total U. S. effective buying income covered by TV service
(est.) 80%
Estimated additional audience of non-set owners viewing TV 20,000.000
.\verage number of persons per TV family (est.) 3.9
Average number of children per TV family (est.) 1.3
Average number of hours per day spent viewing TV (est.) 3.5 hours
Estimated TV ownership according to income group:
BREAKDOWN upper 15%
middle 68%
lower 17%
TV BUSINESS RND ADVERTISING
Total number of ad\erliscrs usiny tlie T\' medium (e-i.) 4928
BRE.\KDOWN net 165
spot 880
local-retail 3883
(Total number of advertisers end 1949—2,300)
Total 1950 Gross Television Time Sales (Estimated) $105,800,000
Total 1949 Television Time Sales (Estimated) $34,300,000
THEATRE TELEVISION
Total number of U. S. theaters with theater TV facilities 14
Total in\estment in theater TV equipment (est.) $490,000
Total number of U. S. cities with theater TV facilities 9
Total number of states with theater TV facilities 7
Total seating capacity of theaters with TV facilities 39,326
765