Year book of motion pictures (1951)

to one motion picture may not exceed the sum of $25,000. The amount so assessed and collected shall be used by the Association for expenses incurred in the administration of the Advertising Code. It is recognized that any violation of the Advertising Code will disrupt the stability of the industry and cause serious damage to the Association and its members which cannot be definitively computed. The decision of the Board of Directors shall be final. 8. Each company shall assume responsibility for seeing that all its employees and agents comply with these regulations. MPIC OF HOLLYWOOD By ART ARTHUR Executive Secretary HE MOTION PICTURE INDUSTRY COUNCIL OF HOLLYWOOD has embarked on a program for 1951 which places heavy emphasis upon cooperation with the Government in the defense emergency. It hopes to do this without neglecting the nimierous other activities, including public relations, which have composed the MPIC program in the past. ARTHUR Hollywood made great contributions durhig World War II which were saluted by Go\ernmeiit and military leaders. There is no need to recite again the proud record. But e\cry cllort is being made, in close cooperation with COMPO, to assure that the record of the past will be matched again in the new world crisis. Gieat importance is attached to the Voice of America film program. Tlic production l)ranch of the industr\ has been working closelv with Government officials to provide every possible assistance in bringing the State Department films to a peak of effectivene's. Manpower is being supplied and the closest kind of consultation is under way. Production of Armed Forces training and orientation films is being aided in the same manner. .As developments warrant, this cooperation will be widened to include every possible area in wiiich a contribution can be made. (irowth of constructive inter-industry relationships has been a prime concern of MPIC from its earliest days. In line with this, the MPIC contiiuies to be a staunch supporter of COMPO. As one of COMPO's charter memi)ers the MPIC will be working constantly to strengthen COMPO and to do everything within its power to further the aims and objectives of the industry's only joint production-distribution-exhibition organi/ation. Until the COMPO Library of Information is fully organized, the MPIC will continue to fill requests from exhibitors for helpful information about Hollywood which could be of assistance to them in local problems affecting industry public relations. Numerous recjuests along these lines have been received and acted upon. From Portland an exhibitor requested material for a talk before his Rotary Club. A good supply was forwarded, including the first draft of a speech which could serve as a model. From Miami an exhibitor forwarded an editorial in a local newspaper observing that the industry had made very few antiCommimist films. .\ fidl list of films with anti-Communist content was forwarded, together with other pertinent material, making possible an effective rebuttal. .\n exhibitor in Virginia asked for facts with which to reply to a very injurious editorial about divorce in Hollywood. He got all the facts he needed and took them to the local editor, resulting in a Sunday feature which reversed the editorial viewpoint previously expressed. An exhibitor in Texas wrote stating that a l(Kal magazine with which he had excellent contacts woidd be glad to publish a constructive article about the industry if detailed information could be supplied. The residting article provided another plus for exhibitor-Hollywood cooperation. From Arkansas an exhibitor asked for material with which to challenge a local attacker who had taken the position that Hollywood was Red-ridden. The exhibitor was supplied with information clearly showing that no industry in America has more effectively succeeded in shattering Communist efforts at infiltration. Working with his local editor, he was able to end the attack in his area. From Colorado an exhibitor requested material for a series of speeches before ser 850