Year book of motion pictures (1951)

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. . . and still YOU VE GOT TO BE GOOD TO STAY ON lOP FOR 10 YEARS Industry preference has kept BOXOFFICE circulation on top for a decade. This chart shows the record. Based on annual Audit Bureau of Circulations Reports of 1937 through June 1949 and Pub'ishers' statements for the per ods ending December 31, 1949, and June 30, 1950. 124,000 iBOicOFFICE* III 1 llll'^ i[iXtIiIi '37 '38 '39 '40 '41 '42 '43 '44 '45 '46 '47 '48 '49 '50 *Published in 10 edition?, identical in content ccept for a different local news supplement in each edition. National Executi.e Edition contains all supplements. BOXOFFICE has 8,736** more subscribers in the U. S. and Canada than any other film industry publication! That's because top executives consider BOXOFFICE unequaled in news coverage — nationally and locally — and unsurpassed in its constantly improving service features on all phases of production, distribution and exhibition. **Sce fiflurcs for the issues of May 6, 1950. as shown in the Audit Bureau Reports fcr the twei.e months period ending June 30. 1950. These BOXOFFICE Facts Have Real Meaning: No. 1 in —Total Paid Circulation —U.S.A. Circulation —Canada Circulation -Class "A" Exhibition —Distribution Field —Total Advertising Volume —Film Advertising —Equipment Advertising —Media Advertising —Exclusive Advertisers L BOXOFFICE • MODERN THE A T R E 874