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FIRST IN COMPLETE NEWS and SERVKE SECIJOMS
BOXOFFICE
In addition to dominance in national and local news coverage weekly, BOXOFFICE includes six indispensable guides and "how-to" features: Showmondiser, Booking Chart, Review Digest, Exhibitor Has His Say, Feature and Shorts Reviews, Exploitips . . . Plus two "magazines within the magazine" monthly . . . and two top reference issues annually.
PROMOTION
The Motion Picture Merchandising Guide — This new and acclaimed magazine section covers all the national advertising campaigns, media public'ty and commercial tie-ins for important pictures and stars. PROMOTION is the No. 1 market place for media and tie-in advertisers. (In BOXOFFICE third Saturday each month.)
THE MODERN THEATRE
First in total pages devoted to theatre operating methods, construction, maintenance, and concession merchandising. By far, the top medium for equipment and refreshment advertising. (In BOXOFFICE first issue of each month.)
RED KEY
The Review-Preview issue of the MODERN THEATRE, extensively covering all facets of theotre operation. Includes "The Key to Better Buying," the most complete classified equipment-service directory available. Other features of year-'round value. (Published in November as a second sect on of BOXOFFICE.)
BAROMETER
The top film review and preview issue. Rel ed upon by practically every exhibitor as his most useful reference source on product information for booking and buying. Like all the BOXOFFICE services to the industry, BAROMETER is edited to help increase profits at the boxoffice. (Published in January as o second section of BOXOFFICE.)
Greatest in Advertising Values!
ASSOCIATED PUBLICATIONS
NEW YORK 9 Rockefeller Plaza
KANSAS CITY 825 Van Brunt Blvd.
CHICAGO 35 E. Wacker
HOLLYWOOD 6404 Hollywood Blvd
LONDON 47 Gloucester Ter.
PROMOTION • RED KEY • BAROMETER
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