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The Y ear Ahead
PICTURES, not words, mark the record of progress with which the motion picture industry enters into the new year. The greatest names of literature, drama and modern fiction will be associated with screen productions for the coming season.
The film entertainment planned or in production indicates our increasing stride towards constantly higher levels of literary, artistic and social appeal. It is a remarkable reflection of progress when reviewer: throughout the nation declare it is difficult to find praise not only for the industry's general excellence of achievement, but for the dignity and intelligence of the outstanding themes presented on the screen.
Greater, perhaps, than the immediate effects of such LAZARNicK ^ program is the significance that attaches to the manner and method by which the industry has achieved it. Pictures based on great works of literature and drama are being presented without violating the screen's primary function of universal entertainment. In other words, the screen is transforming class entertainment into mass entertainment.
Feature films offered for family audiences have proved outstanding successes at the box-office, without violating the Production Code by which the industry must express its social responsibilities. Higher entertainment values are being supported by higher standards of public acceptance for pictures of the better kind.
In addition to the current themes and problems of the day which the screen must mirror in its entertainment service, an exhaustless mine of source material, representing the major and minor classics of literature and drama, is being plumbed by the industry, adding vastly to the social and educational significance of the art.
With higher standards of production also have come higher standards of advertising, and orderly business procedure. The industry has no apologies to make for the manner in which it has met and is meeting its share of the problems imposed upon the industrial structure of the nation by many years of depression.
The greater task in 1935, as in every new year, is to preserve the gains the industry has made. We must stand unflinchingly against every influence that would degrade socially or morally the character of entertainment we produce. There should be no room for off-color entertainment on the motion picture screen. We must protect at all times the spirit of initiative and enterprise by which the screen has risen to artistic maturity. We must nurture and develop the spirit of cooperation with which the industry must meet its industrial and trade problems in the public interest.
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