Year book of motion pictures (1938)

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9 REASOXS The Center Mayjield Theatre. Cleveland Heights, Ohio, uses adequate and interesting lighting to heighten the enjoyment of its patrons. Concealed 6-watt Mazda lamps spaced 12" apart are used to light the ceiling. The outer ring is lighted with amber colored lamps, the middle ring with yellow lamps, and the center ring with white lamps. Dimmers connected with the lighting circuits permit adjusting the lighting levels to fit the mood or occasion. why better lighting pays Proper lighting in theatre auditoriums with Mazda lamps made by General Electric offers the theatre owner many advantages. Proper lighting . . . • Directs people and answers questions before being asked • Provides for eye accommodation by adapting eyes to relatively dark interiors • Avoids glare due to too-brighl and impro])erly placed sources of light • Provides adequate light to locate seals and discourage undue familiarity • Is directed so as to be kept from interfering with the screen picture GENERAL ELECTRIC • Minimizes the need for individual usher service • Provides for safe I v and minimizes insurance costs • Speeds the seating and emptying of the theatre • Creates an interesting mood or atmosphere suited to the presentation or to the occasion Write General Electric Company, Dept. 166-FD, Nela Park, Cleveland, Ohio for free illustrated copy of "New Lighting Methods for Theatre Lighting."