Year book of motion pictures (1938)

Record Details:

Title:
Year book of motion pictures
Date:
1938
Publisher:
New York : The Film Daily
Volume:
The film daily year book of motion pictures (1938)
Leaf #:
00014
Language:
English
Collection:
Hollywood Studio System and Year Book
Format:
Annuals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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PROGRESS KEEPS THEM COMING As in every other business, progress in the motion picture industry means more for the same money. The only way to hold patronage is by continuous improvement of the product you are selling. Color is an example. Patrons will demand more and more of it. But good color projection means high intensity snow white light. ^ ith High Intensity projection already installed in approximately one third of the country's leading motion picture houses, w ith a majority of the total seating capacity, patrons are accustomed to modem high grade projection. They expect it everywhere. And w hy shouldn't they have it? Simplified High Intensity projection is not a luxury. It actually costs less per light unit on the screen than old style low intensity. Because this is so, you can have two to three times as much light on the screen and cover its cost w ith one more admission per show. Write for new, free, illustrated booklet. '"''The Eternal Triangle in Picture Projection. NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation CARBON SALES DIVISION. CLEVELAND, OHIO General Offices: 30 East 42):id Street, New York, N. Y. BRINCH SUES OFFICES: HEW TORK PIITS8UR6H CHIC460. SJII fHlKClSCI}; 10