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MORE FANS READ PHOTOPLAY THAN ALL OTHER FAN MAGAZINES PUT TOGETHER
THE managers of the theatres of Fresno, California, and the trained investigators who conducted the investigation learned that of all the patrons, 49.6 per cent read Photoplay as against 46 per cent for all the other fan magazines combined. The nearest single competitor showed less than half Photoplay's readers.
This, in a measure, shows the actual proportion of motion picture enthusiasts. It also reveals that more women read this class of magazine than do men. It has been demonstrated for years that the dyed-in-thewool motion picture enthusiasts, the people who are of more actual value in the gross of a picture than any other single influence, are the people who read the so-called fan magazines.
The folks who read Photoplay are the concentrated essence of word of mouth advertising. They are the folks who make or break your picture. You can't fool them.
They are the people who discuss motion pictures more than any other subject. Who know that certain producers make dependable or undependable types of pictures. That certain stars can be counted on to appear in consistently good pictures, in a fair average of good pictures, or consistently mediocre pictures.
If there has been any doubt in the minds of anyone as to the value of Photoplay type of magazines or any doubt as to the absolute supremacy of Photoplay Magazine itself in the field, this report should be illuminating.
JAMES R. QUIRK,
Editor and Publisher.
Read by Two Million Fans