The film finds its tongue (1929)

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4 THE FILM FINDS ITS TONGUE The men were Harry Warner and his brothers in a relatively small film firm known as Warner Brothers Pictures, Inc. They had sunk over $500,000 in this one picture. They had invested nearly $3,000,000 in a gigantic gamble that the American public would like moving pictures that talked. They had struggled for twenty years that this night might be a success. They had fought with other film leaders for their own firm's very existence. One of their brothers, Sam Warner, was soon to give his life that they might succeed. They had known that America is too big to win by halfway measures. So the greatest musical stars in the world had been recorded for this opening night. The trouble had been that those artists whom they wished to employ to sing for their numbers were all under contract to one or another organization. Their "release" had to be purchased. For this purpose, the Metropolitan Opera Company of New York had been approached. After some warm bargaining Harry Warner bought the necessary release for the sum of $1000 a week,