The film finds its tongue (1929)

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8 THE FILM FINDS ITS TONGUE which seizes upon strong men and makes them helpless. True, the camera was new to many of them; but the camera in its new sound booth was not as prominent as it was when it had stood alone. The performers' thoughts were concentrated on the microphone rather than on the camera; and they were not afraid of the microphone. Work on that first Talking Picture had started late in April, 1926. It took three months to get the first program ready, but by August 1st it was done, and wonderfully done. The Warners were ready to bring it to the public. And though confident of ultimate success they had that painful anxiety that the daring speculator usually feels who stakes his pile on a single throw. The attention commanded by the preliminary announcements of the first public " sound-film' ' performance showed the wisdom of going to the very top of the amusement market for performers. Martinelli, Talley, Elman, Case, Hadley, the Philharmonic Orchestra — these were names too important to overlook. They sprang like spotlights out of the advertisement page and caught the eye of critics, public, and the film industry.