The film finds its tongue (1929)

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18 THE FILM FINDS ITS TONGUE had, in an attempt to recapture the business, conceived the idea of utilizing the screen for the presentation of dramatic action. One of the most popular of the early bits had been a fifty-foot reel showing a fire engine on its way to a fire. This idea was now expanded to a five-hundred -foot single reel picture called The Life of an American Fireman, which told a complete story. It involved not only the answering of an alarm, but the rescue of a woman and child from a burning house — the Fire Chief's! Success of this picture was what had led to another and even more pretentious effort, The Great Train Robbery, in 800 feet. This film was a thriller, a super-production of its day. It got immediate reaction, both in box offices and from those who saw an opportunity to make money by exhibiting photoplays. For the first time a motion picture was being put forth as entertainment which would stand on its own. With the small initial investment required for a projector and a print of this film many a man took a plunge into the amusement world and stayed in it the rest of his life. Such were the Warners.