The film finds its tongue (1929)

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EARLY STRUGGLES 29 tinued in business with what little money they could raise, as a partnership called "Warner Brothers." The new firm endured for nearly ten years — years during which its members passed out of their late twenties and into their late thirties. It was not an important company and it had no spectacular rise; but it made money. Its product was at first often the "quickie" — a cheap picture ground out as quickly as possible for consumption by small houses. The partnership's one outstanding production in this period was My Four Years in Germany, a picturization of Ambassador Gerard's book made in 1918; and which, though the industry prophesied its failure, was a great success. Though these ten years gave the Warner Brothers no great fortune, they did give them a thorough groundwork in the making of motion pictures that would stand up under competition. At the same time the Warners learned how to turn out a film without spending a fortune in overhead salaries. They learned all sorts of shortcuts to production. They learned how to make both ends meet. And they acquired acreage