The film finds its tongue (1929)

Record Details:

Title:
The film finds its tongue
Date:
1929
Publisher:
New York : G. P. Putnam’s Sons
Volume:
The film finds its tongue
Leaf #:
00049
Language:
English
Subjects:
Motion Pictures, Motion Picture Technology
Collection:
Books
Format:
Books
Contributor:
Niles Essanay Silent Film Museum
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Date Added:
March 21, 2024
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CHAPTER III THE FIGHT FOR CONTROL After the war the motion picture emerged as America's amusement giant and as the battlefield of titans. There were twenty thousand theatres in the land and tens of thousands of miles of film ground through their projectors every week. The business of making and distributing film had come to be one involving money by the hundreds of millions. The money lay in distribution, not in production. Picture quality was fairly standardized, one was about as good as another; one cost about as much as another to make. If, however, one could be shown in five thousand houses while another was shown in three thousand, profits would be nearly doubled. Production was a consumer of money. Presentation brought money in from the public. Distribution acted as the go-between, financed the 31